a21 Announces William Drew as Managing Director for European Expansion from London Office

a21 Expands European Presence with New London Office

The marketing agency a21, renowned for its innovative event experiences and dynamic storytelling, has officially expanded its European operations by launching an office in London. This strategic move, designed to tap into the vibrant culinary and cultural landscape of Europe, is spearheaded by the appointment of William Drew as Managing Director / Vice President.

A New Era for a21 in Europe

The establishment of a London office represents a significant leap forward in a21's European growth strategy. With a rich history of producing award-winning events, a21 aims to leverage its expertise to enhance brand storytelling and create immersive experiences across the continent. As the former Director of Content at The World's 50 Best, Drew brings a wealth of experience and a fresh perspective to a21’s vision for international growth.

William Drew’s role will encompass a wide range of responsibilities, including overseeing creative strategy and nurturing business development initiatives. His mandate will involve forging collaborations with regional brands and enhancing the agency's identity within the culinary, hospitality, and creative industries of Europe.

The Vision Behind the Move

Brett Friedman, the Founder and CEO of a21, expressed his enthusiasm for Drew’s appointment, highlighting their previous collaboration during the staging of The World's 50 Best Restaurants in New York City. Friedman stated, "Words cannot express my excitement at having Will join the a21 family and lead our international team."

Drew's previous achievements at The World's 50 Best have cemented his status as a leading figure in the culinary world. He has been instrumental in the growth of the acclaimed restaurant, bar, hotel, and vineyard rankings, contributing to their global recognition. He also has a strong editorial background, having served as Editor of Arena magazine and contributing to various business and consumer publications, which enrich his leadership ability.

Executive Collaborations

In his new role, Drew will work closely alongside a21's CEO Brett Friedman and COO Kristopher Moon to strategize and execute the agency's expansion across Europe. Drew commented on his excitement to join a21, stating, "The agency has a reputation for creating experiences that merge culture and community, primarily around food and drink, in meaningful ways. I'm thrilled to help extend this vision throughout Europe—connecting brands with audiences through significant stories and moments."

a21's Track Record

Founded in 2006, a21 has built a reputation as a full-service agency specializing in event operations, production, marketing, and brand activations. The agency is renowned for delivering high-impact events across culinary, beverage, art, and lifestyle sectors. Notable engagements include the Food Network South Beach Wine & Food Festival, the New York City Wine & Food Festival, and many prestigious art fairs. With Drew at the helm in London, a21 looks forward to enhancing its European strategy while continuing its tradition of offering exceptional experiential events.

In conclusion, a21's expansion into Europe with William Drew leading the London office marks an exciting chapter for the agency as it aims to reshape the landscape of experiential marketing and event production on an international scale. With Drew's vast expertise and a21's innovative approach, both brands and audiences can anticipate unique experiences that resonate deeply within the European market.