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Bridging the AI Gap in Venue Management

In a recent revelation from Momentus Technologies, a prominent provider of venue and event management software, the gap between the widespread belief in the transformative potential of artificial intelligence (AI) and its actual implementation within the industry has surfaced. While a staggering 64% of venue and event professionals express confidence that AI will revolutionize their sector, only 7% report having successfully enacted meaningful AI solutions. This striking contrast underscores the urgency for change in how the venue management landscape utilizes AI.

The Report Findings: A Call to Action

The findings are part of an unprecedented report titled State of AI in Venue and Event Management, which showcases insights gleaned from diverse venue leaders across stadiums, performing arts centers, corporate venues, and educational institutions spanning over 20 countries. The responses indicate a strong enthusiasm for AI's capabilities, yet there remains a considerable inability to translate this interest into effective usage.

Currently, AI adoption predominantly centers around basic applications, including data entry, search functions, and content generation. However, transformational possibilities such as staffing, scheduling, event planning, and sales insights have largely gone unexplored by the industry.

A notable finding indicates that the challenges lie not in skepticism toward AI, but rather in the industry's capability to implement it. About 52% of those surveyed believe that available AI tools do not possess enough venue-specific knowledge, and 48% highlighted the lack of real-time operational awareness as a major hurdle.

Industry Priorities and Aspirations

The report sheds light on key operational priorities for industry professionals. More than 70% emphasized the need for improved cross-team coordination, while 75% wished for AI solutions that could diminish the burden of data entry and other administrative tasks. A single change in booking can have a ripple effect across various departments—from audiovisual support to catering and staffing. Hence, there is a clear call for technologies that manage these interdependencies efficiently in real-time, allowing teams to concentrate on high-value tasks that necessitate human expertise.

Enhancing, Not Replacing Human Roles

An encouraging theme emerged throughout the research: event leaders desire AI solutions that augment, rather than replace, human effort. An impressive 66% of respondents prefer a hybrid model where AI supports human-led operations. This perspective positions AI as a vital ally, tasked with automating administrative chores while enabling professionals to orchestrate extraordinary events.

According to Alex Alexandrov, CEO of Momentus Technologies, “The industry believes in AI, but belief without action does not alleviate the burdens that inhibit venue and events teams.” He emphasized that Momentus is committed to building AI that comprehend at a granular level how venues operate, ensuring that the tools they develop are intuitive and aligned with real-world applications.

Momentus' Vision For the Future

Following the release of the report, Momentus Technologies unveiled its AI-driven initiatives, including solutions like AskMo, Smart Imports, and Momentus Analytics. Looking ahead, the company plans to launch AI for Sales to its enterprise clients in Q3 2026, which aims to reclaim time spent on administrative tasks, allowing professionals to invest more energy in relationship-building and closing deals. Further developments include AI for Events and AI for Finance, designed specifically in response to insights gathered from industry participants.

As echoed by Alex Griffis, Chief Product Officer at Momentus, “Seventy percent of the average sales week is consumed by administration.” The forthcoming AI for Sales solution seeks to streamline this process, thereby giving teams more time to engage in meaningful interactions.

Conclusion: Download the Full Report

With a commitment to addressing the critical challenges faced in the venue and event management workflow, Momentus Technologies is poised to lead the charge in bridging the existing AI adoption gap. The full State of AI in Venue and Event Management report is available for download at gomomentus.com/state-of-ai-report. A webinar discussing key findings and the AI product roadmap is also available for on-demand viewing.

For organizations seeking to create memorable experiences, Momentus Technologies stands as a beacon of innovation, ready to elevate the industry through smart AI solutions.

About Momentus Technologies

Founded in 1985, Momentus Technologies is a global frontrunner in providing venue and event management software, catering to over 90,000 users worldwide. With a commitment to enabling extraordinary moments through a powerful platform and intelligent data-driven strategies, Momentus plays a vital role in enhancing operational efficiency for convention and exhibition centers, corporate venues, and cultural institutions across the globe. Explore more at gomomentus.com.