#Wisconsin #Cheese Curds #Ellsworth Creamery

Ellsworth Cooperative Creamery Unveils New Brand Identity

On October 15, 2025, Ellsworth Cooperative Creamery, renowned for being the home of the nation’s favorite cheese curds, celebrated National Cheese Curd Day by announcing a refreshed brand and packaging. This initiative not only reflects the company's commitment to its cooperative roots but also honors the 180 family dairy farms that form its backbone.

The new branding retains significant elements of the historical logo while introducing updates that respect its cooperative structure and Wisconsin heritage. Alongside the packaging makeover, the Creamery is modernizing its website and communications, striking a balance between honoring its past and embracing future challenges. Kevin Pieh, the Chief Executive Officer, expressed pride in their 115-year journey, celebrating the contributions of farmers, cheesemakers, employees, and communities that shape the iconic cheese they produce.

"The Creamery has always been about more than just cheese. The true narrative encompasses everyone who comes together to create our cheese - the pride we take in our processes and the connections forged over a century within our community," Pieh noted.

Ellsworth hasn't just utilized its legacy to maintain recognition; it has also expanded its offerings. The Creamery is celebrated as the #1 retail brand of cheese curds in the U.S., manufacturing a variety of flavors at its facility in Ellsworth, Wisconsin, recognized as the official