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Pure Storage Revamps Reseller Partner Program

Pure Storage, a leading innovator in data storage technology, recently announced significant updates to its Reseller Partner Program. This revamped initiative aims to enhance profitability and growth opportunities for partners by equipping them with the necessary tools to facilitate their customers’ transitions to the Pure Storage Platform. With the ongoing shift from traditional hard disk drives to more efficient flash storage, this program positions partners to effectively meet clients' evolving data storage needs.

Industry Landscape

The data storage sector is experiencing considerable changes, primarily driven by rising consumption-based models and advancements in artificial intelligence. Organizations today clamor for storage solutions that are flexible, scalable, and capable of handling the demands of modern data workflows. Pure Storage's updated partner program empowers partners to directly address these challenges by collaborating closely with clients on their modernization efforts.

Enhancements to the Program

One of the critical features of the revamped Reseller Partner Program is the introduction of specialized training aimed at enhancing the skills and capabilities of partners. This initiative includes:

• - Solution-Oriented Training: Partners can now engage in solution-focused, on-demand courses and in-person technical boot camps. This training provides practical tools that help partners enhance their customer service and deepen their industry expertise.
• - New Incentives: The program includes updates to the incentives and rebates structure, encouraging partners to promote Pure Storage’s all-flash solutions, while maximizing potential profitability.

Focus Areas for Improvement

Pure Storage has identified several high-demand areas where partners can significantly impact customer operations:

1. Hybrid Cloud Optimization: This feature allows partners to offer solutions that improve cost efficiency and storage services across hybrid environments, resulting in a seamless transition for customers.
2. AI-Ready Infrastructure: Partners are equipped to help clients streamline data unification processes which, in turn, enhance AI training and insights.
3. Modern Applications Support: The updated program focuses on helping customers automate and unify their data across all platforms, whether it be on-premises or in the cloud.
4. Cyber Resilience: With increasing cyber threats, Pure Storage emphasizes providing solutions that protect data before, during, and after potential attacks.

Boosting Profitability

The improvements in the Reseller Partner Program deliver exceptional earning potential for partners by facilitating the market adoption of Pure Storage solutions. New resources that bolster partner sales capabilities include:

• - Pure Partner Intelligence: This tool offers real-time insights, enabling partners to identify expansion opportunities within their client base.
• - Pure Realize™: A platform designed to enhance customer engagement through tailored proposals and solution expertise.
• - Digital Partner Master Services Agreement (DPMSA): This streamlined process speeds up customer upgrades and purchases significantly, providing partners with an edge over competitors in service delivery.

Executive Insights

Amy Fowler, the General Manager for Commercial at Pure Storage, shared, "Pure Storage is dedicated to enabling our partners' success. Our revised program framework will drive outstanding growth opportunities as partners leverage the Pure Storage Platform to tackle complex data storage challenges."

Kapil Bansal from SHI International commented, noting the program's updates significantly enhance their ability to cater to customer demands in the storage market efficiently and effectively.

Conclusion

The updated Reseller Partner Program from Pure Storage not only aims at boosting partner profitability but enables them to provide superior service in an ever-evolving IT landscape. By equipping partners with innovative tools and incentives, Pure Storage reaffirms its commitment to ensuring mutual success with its business partners. For more information on becoming a Pure Partner, visit Pure Storage's partner information page.

The resounding enthusiasm surrounding this revamped program indicates a strategic move to cater to the modern demands of data storage while positioning partners at the forefront of innovation.

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For further insights and resources, potential partners can join exclusive events hosted by Pure Storage to learn about new initiatives and opportunities.