#United States #New York #DREO #5W Public Relations #Innovation SABRE

5W Public Relations Named Finalist in 2026 Innovation SABRE Awards

5W Public Relations, a prominent independent PR and digital marketing firm in the United States, has announced its recognition as a finalist at the prestigious 2026 Innovation SABRE Awards North America. This accolade was bestowed for their exceptional work with DREO, celebrated as the leading Tower Fan and Household Fan and Space Heater brand on Amazon U.S.

The honored campaign, titled "Driving National Coverage Through a Dual-Format Launch Strategy - DREO with 5WPR," was submitted under the Earned Media General Market, Consumer, and Lifestyle Media category. The Innovation SABRE Awards, presented by Provoke Media, highlight outstanding achievements in branding, reputation, and engagement across various industries.

The successful campaign was meticulously designed to support DREO's winter product launch. It combined pre-launch media desksides and an engaging in-person experiential event, allowing press and influencers to get firsthand experience with the products. This dual approach not only stimulated early media coverage but also generated sustained demand for sampling the innovative products.

Lori Ruggiero, managing partner and EVP at 5W, commented on the achievement: "Being named a finalist reflects the strength of this integrated launch strategy and the team's ability to turn product innovation into meaningful earned visibility."

Since their partnership began in 2024, 5W and DREO have collaborated closely to enhance high-quality and consistent media coverage, effectively reaching diverse audiences interested in home, health, and lifestyle topics. This teamwork has not only propelled DREO's innovative products into the spotlight but has redefined the way consumers engage with them.

DREO boasts a reputation as a home tech innovator dedicated to enhancing everyday comfort through smart technology and elegant design. With over 20 million satisfied customers, the brand has secured its position as the top choice for fans and heaters in the American market for two consecutive years. Known for its products' exceptional performance, energy efficiency, and seamless smart home integration, DREO continues to push the envelope in creating efficient solutions for modern living.

Looking ahead, both 5W and DREO aim to strengthen their strategies, ensuring continued excellence in public relations and marketing initiatives. The recognition at the Innovation SABRE Awards stands as a testament to their successful collaboration and commitment to innovation.

For additional information on DREO's innovative product lineup, please visit their official website at dreo.com. To learn more about 5W Public Relations and their diverse services, visit 5wpr.com.

About 5W Public Relations

Founded in 2003, 5W is a full-service public relations agency renowned for its cutting-edge programs that effectively engage with diverse businesses and issues. Recognized as a top PR agency by reputable publications, 5W has earned numerous accolades, including Agency of the Year at the 2024 American Business Awards®. With a commitment to a bold and results-driven approach, 5W serves various clients across B2C and B2B sectors, providing top-tier public affairs, crisis communication, and digital marketing services including social media and influencer marketing.

About DREO

DREO is transforming modern living by reimagining everyday comfort through technical innovation and tasteful design. With a focus on air comfort and smart kitchen solutions, DREO has built trust with millions of users. Its continuous efforts to deliver top-tier household fan and heater solutions across the globe solidify its standing as a leader in the home tech space. The brand emphasizes exceptional performance and environmental responsibility, making it an ideal choice for the eco-conscious consumer.