#Japan #Digital Signage #Saitama #Iwatsuki Station #Hyojito Inc.

Enhancing Local Tourism: Digital Signage at Iwatsuki Station

In late March, Hyojito Inc., based in Nagoya, Aichi Prefecture, successfully implemented an innovative digital signage system at Iwatsuki Station on the Tobu Urban Park Line, located in Saitama City. This state-of-the-art installation is part of their broader initiative to improve visitor experiences through enhanced visual communication and is operational since April 1st this year.

The newly installed signage comprises three screens positioned strategically in the east-west passage of the station. The left and center screens provide vital municipal information and advertisements from local businesses, while the right screen displays a touch-panel interactive "tourist illustration map." This transition from traditional bulletin boards to digital platforms significantly improves the visibility and timely dissemination of tourism information to both residents and visitors.

A Closer Look at the Interactive Features

The interactive "tourist illustration map" has been designed with user-friendliness in mind, featuring charming illustrations that capture the essence of Iwatsuki, a town noted for its rich history dating back to the Edo period, spotlighted by landmarks like the iconic "Toki no Kane" (Bell of Time) and its toy-making heritage.

When users touch the names of sites and buildings on the map, detailed information pops up on the screen, providing insights into historical backgrounds and notable attractions. Furthermore, an integrated "tour guide" function enables users to search for recommended walking routes and categorize interests, enriching their exploration of the area.

This digital signage system promises an engaging experience for everyone, from young children to seniors, making it enjoyable to discover local tourism info. Here are some unique elements of the system:

• - Interactive Features: Users can touch illustrated attractions to trigger various sound effects and interactive animations, enhancing their engagement with the content.
• - Multi-Language Support: The system supports Japanese, English, Chinese, and Korean, catering to a diverse range of tourists and ensuring seamless navigation.
• - Seasonal Changes: The digital signage adapts its illustrations to reflect the beauty of each season and varying times of the day, creating a dynamic visual experience that resonates with the ambiance of Iwatsuki.
• - Mobile Integration: By scanning a QR code labeled "Here We Go!" on the map, users can access suggested walking routes directly on their smartphones, giving them post-visit guidance and enriching their overall experience.
• - Promoting Local Businesses: The signage allows for displaying information about regional businesses on the right side of the screen, leveraging digital storytelling to enhance visibility and attract potential customers.

The digital signage not only aims to elevate the tourist experience but also serves as a catalyst for local economic growth by promoting regional businesses effectively.

Hyojito Inc.'s Commitment to Innovation

Hyojito Inc. has demonstrated its commitment to innovation with over 1,100 touch-panel digital signage installations across Japan. With the expertise garnered over the years, they aim to craft unique systems that reflect the character of various locales. Through these digital solutions, they aspire to foster spaces that welcome diverse individuals and highlight the charm of each region. Their goal is to contribute to sustainable and vibrant urban development.

Company Overview

Name: Hyojito Inc.
Headquarters:

• - Tokyo Headquarters: 5-12-22 Minami-Aoyama, Minato, Tokyo
• - Nagoya Headquarters: 4-2-11 Meieki, Naka Ward, Nagoya, Aichi

CEO: Takahiro Tokumo
Business: Comprehensive advertising services (transportation ads, outdoor ads, various advertising planning and production), guiding signs, and advertising map planning and management.
Established: February 1967
Website: Hyojito Inc.