#Japan #Yokohama #Outdoor Activities #Mammut #Adventure Tours

Explore the Great Outdoors with Mammut's Promotion

On June 4, 2026, the renowned Swiss outdoor brand Mammut will kick off its much-anticipated 'DO IT ANYWAY.' promotion, running until June 24, 2026. This exciting campaign follows the successful launch of the 'DO IT ANYWAY.' campaign on March 10, which revealed multiple events aimed at sharing the joy of outdoor adventures.

Mammut has been a pioneer since its inception in 1862 as a rope manufacturing company in Switzerland, accumulating over 160 years of history. Known for its innovative outdoor apparel and gear, the brand continues to offer 'ultimate experiences' for outdoor enthusiasts while emphasizing its motto: 'Rise with the Mountain – Challenge is Life.'

Immersive Experiences and Special Content

During this promotional period, Mammut will showcase a variety of events and media initiatives designed to connect outdoor lovers and foster discussions around outdoor enjoyment. Key highlights of the promotion include:

Event Video Featuring Ambassador Junichi Okada

Mammut will release a special video featuring brand ambassador Junichi Okada, sharing his passionate message about the campaign. This video will be available on the official Mammut YouTube channel, giving viewers an authentic glimpse into the campaign's spirit. Watch Here.

Collaborations with Popular Outdoor YouTubers

In an effort to enhance engagement, multiple renowned outdoor YouTubers will produce content showcasing the 'DO IT ANYWAY.' theme, bringing awareness to the promotion and inspiring their audiences.

Digital Media Announcements

Official updates and special information will be available through Mammut's official Instagram and website, ensuring that fans are kept informed about all activities.

Two Exclusive Campaigns Supporting Adventurers

Mammut is currently hosting two simultaneous campaigns with different submission methods, both encouraging participants to embrace their adventures:

Instagram Photo Contest

From March 10 to June 24, participants can enter a photo contest by sharing their outdoor passions. By posting a photo (past photos included) with a dream they want Mammut to support (within 200 words), eligible contestants can win one of the following prizes:

• - Grand Prize: A trip to Switzerland for two, including round-trip airfare, accommodation, a Swiss Travel Pass, and 150,000 yen worth of Mammut products.
• - Runner-Up Prizes: Trips to any destination with support for travel expenses and Mammut products for two groups of four.

To enter:
1. Follow Mammut (@mammut_japan) and the Switzerland Tourism Board (@switzerlandjp) on Instagram.
2. Post your outdoor photo and dream with the necessary tags, using the hashtag #mammut_doitanyway.

New Prize Addition: Akadake Climbing Tour

Participants can also win a premium climbing tour guided by professionals. To be eligible, customers must spend 10,000 yen (tax included) on eligible products at specific stores, where they can enter the drawing. The tour includes:

• - Climbing Akadake, the highest peak of the Yatsugatake mountain range, alongside expert guide Katsuhiro Yamashita.
• - A special talk show with Mammut athletes Tatsuya Aoki and Takuya Mihotori discussing challenges and exploring life's paths at the accommodation.

Opening Event in Yokohama

To celebrate the launch of the promotion, Mammut will host an opening talk show at the newly renovated Mammut Yokohama store. Athletes Akiyo Mori and Rei Sugimoto will discuss outdoor challenges and the joys of living one's path.

Mammut Yokohama Details:

• - Location: Kanagawa, Yokohama, Yamashita Town 22, 1F
• - Access: 2-minute walk from Nihon-Odori Station
• - Business Hours: 11:00 AM - 8:00 PM (Weekdays), 10:00 AM - 7:00 PM (Weekends and Holidays)

With exciting events, unique campaigns, and incredible opportunities to engage with the great outdoors, Mammut's 'DO IT ANYWAY.' promotion is not to be missed. Join in the adventure and elevate your outdoor experiences with Mammut!