TRIP's Remarkable Growth: $100M Revenue and New Flavor Launches This Fall

In the ever-evolving beverage market, TRIP stands tall as the leader in calming beverages worldwide. With an impressive $100 million in revenue achieved profitably in 2025, the brand is poised for aggressive expansion, aiming for over 200 million dollars in 2026. This growth is fueled by strategic retail partnerships and innovative product launches, particularly the new Cherry Lemon flavor, debuting in October at Whole Foods Market.

Accelerating Expansion in the U.S.

As the demand for wellness-focused beverages surges, TRIP is leveraging its recent commercial successes to enhance its U.S. footprint. Following outstanding velocity in retail partners such as Target and Sprouts during the first half of 2025, the brand has successfully secured placements in major grocery chains including H-E-B, Spec's, Total Wine, United Supermarkets, Wegmans, Mother's, Giant, and Haggen. These partnerships signify TRIP's ascension as a leading brand in the emerging calm category, showcasing its commitment to providing drinks that promote relaxation and wellness.

New Flavor Launch: Cherry Lemon

The fall lineup is especially noteworthy with the nationwide launch of TRIP's exclusive Cherry Lemon flavor. Set to hit Whole Foods Market shelves in October, this exciting new offering reflects TRIP's innovative approach to enhancing everyday wellness experiences. Co-Founder Olivia Ferdi emphasizes the brand's dedication to helping people find moments of peace amidst their busy lives.

Product Expansion and Strategic Partnerships

In addition to its flavor expansion, TRIP is collaborating with Calm to introduce a new range of supplements, which will soon be available nationwide at Target. The lineup will feature powders and gummies crafted from a Mindful Blend of Magnesium, Ashwagandha, and Lion's Mane, extending TRIP's reach into additional wellness categories.

To support its growth strategy, TRIP has partnered with Presence Marketing, the nation's largest independent natural and organic food broker, to enhance its visibility across natural and mainstream grocery channels. This collaboration aims to unlock even broader distribution opportunities and appeal to a wider array of consumers seeking functional beverage options.

Industry Recognition and Leadership

The past year has not only marked remarkable sales growth for TRIP but also garnered significant industry recognition. The brand has been distinguished as a “Brand on Fire” at the Beverage Forum, highlighting its rapid growth trajectory and market traction. Founders Olivia Ferdi and Daniel Khoury are slated to share the brand's inspiring journey at industry events in London and Santa Monica later this year, showcasing TRIP as a beacon of innovation in the beverage sector.

Welcoming New Leadership

As part of its strategic growth initiatives, TRIP is excited to announce the addition of Abby Redick as Senior Vice President of Sales. With an impressive background in the better-for-you beverage space, including notable experience with brands like OLIPOP and Health-Ade Kombucha, Redick brings valuable expertise in commercial strategy and market expansion. Her leadership is expected to catalyze TRIP's efforts to establish