#USA #New York #Symitri #PRISM AI #TRUBAR

Symitri Achieves Unprecedented Conversion Rates for TRUBAR

Introduction

In the competitive landscape of digital marketing, performance technologies like Symitri are breaking through traditional barriers. On February 12, 2026, the company showcased its innovative platform, PRISM AI, which has significantly enhanced the conversion rates for TRUBAR—a rapidly growing nutrition brand—by an astonishing factor of 5.6 times.

Navigating Privacy Challenges

With the ever-evolving landscape of online privacy, traditional advertising platforms have struggled to maintain effectiveness, especially on browsers such as Safari and Firefox. The report highlights that these platforms have lost access to a significant portion of potential customers due to stringent privacy measures. However, Symitri’s PRISM AI presents a solution by unlocking this often 'invisible' segment of the digital market.

The Technology Behind PRISM AI

PRISM AI employs advanced multi-modal artificial intelligence to integrate first-party data with real-time bidstream signals. By fostering what they term a 'universal language of intent', the platform empowers brands to reach dynamic audience groups that are not only privacy-compliant but also highly responsive.

Performance Metrics

The effectiveness of PRISM AI is vividly illustrated through the results from TRUBAR:

• - Addressable Audience: A remarkable 70% expansion in addressable audience.
• - Intent Rate: TRUBAR experienced an intent rate of 42% for add-to-cart actions in environments without cookies, a stark contrast to the mere 3.9% typically seen on Chrome.
• - Efficiency: The campaign achieved a return on ad spend (ROAS) of 5.65 and a 14.2% increase in average order value compared to other digital marketing channels, including Meta Ads.
• - Funnel Progression: There was a staggering 515% boost in the progression from initial product discovery to cart addition.

Key Takeaways from TRUBAR

Natasha Port, Vice President of Marketing for TRUBAR, emphasized the impact of PRISM AI on their marketing strategy, stating, "PRISM AI helped us reach and convert our highest-value customers with far greater precision. Their identity and attribution capabilities delivered stronger conversion efficiency, higher-value shoppers, and measurable incremental growth that meaningfully strengthened our DTC performance."

Conclusion

The results seen by TRUBAR reaffirm the potential of innovative technologies like PRISM AI to thrive in a market with increasing privacy concerns. As Symitri continues to evolve, the industry can expect more breakthroughs that will redefine how brands engage with their audiences.

For more information on Symitri's offerings, including other solutions for digital marketing and audience intelligence, visit Symitri.com. For insights on TRUBAR and their quality nutrition products, check out TRUBAR's website.