#United States #Chicago #Neon One #Nonprofit Growth #Paul Rosenfeld

Neon One Strengthens its Commitment to Nonprofits with New CMO Appointment

In a notable shift to enhance its support for nonprofit organizations, Neon One has appointed Paul Rosenfeld as its new Chief Marketing Officer. This strategic move is intended to better equip small and midsize nonprofits with innovative tools that foster clarity, confidence, and deeper connections within their communities.

Located in Chicago, Neon One has positioned itself as a critical player in the nonprofit software landscape, offering solutions that drive generous community interactions. With Rosenfeld at the helm of the marketing department, the organization is expected to amplify its reach and improve the user experience, catering to the unique challenges that nonprofits face today.

Rosenfeld comes on board with a wealth of experience in marketing and organizational growth, having held pivotal senior leadership roles with prominent companies such as American Express and Intuit. During his tenure, he has been instrumental in distilling complex systems into user-friendly tools that empower businesses to make informed decisions. His extensive background in helping small enterprises navigate the myriad complexities of payment systems and financial management uniquely positions him to cater to nonprofits that often grapple with resource constraints and heightened expectations from their supporters.

A key milestone in Rosenfeld's career was his leadership at Keap, formerly known as Infusionsoft, where he played a significant role in repositioning the brand as a frontrunner in customer relationship management (CRM) and marketing automation for growing businesses. Most recently, he served as Chief Marketing Officer at HOVER, an AI-driven platform that transformed how spatial data is utilized, enabling homeowners and professionals alike to create 3D models for home projects.

Reflecting on his new role, Rosenfeld emphasized the intrinsic link between successful nonprofits and strong relationships. He observed that while nonprofits often encounter the same hurdles faced by small businesses—including limited resources and complex operations—they possess a deeper layer of responsibility tied to their mission. Rosenfeld was drawn to Neon One's commitment to these organizations and the ambition to be a leading platform in the nonprofit sector.

"Nonprofits succeed when relationships come first, even as their operations become more complex," stated Keith Reed, CEO of Neon One. He underscored Rosenfeld’s capability to balance technological scaling with a human touch, making advanced platforms approachable for users who rely on them daily.

In his newly minted CMO role, Rosenfeld will spearhead Neon One's marketing efforts as the company looks to enhance its nonprofit relationship management platform. By integrating CRM, fundraising, payment solutions, and communication tools into a cohesive system, Neon One aims to enrich the operational efficiency of mission-driven organizations.