The highly anticipated 'Bishoujo Uta Matsuri 2025', a nationwide singing audition aimed at discovering the next generation of female singers in Japan, culminated on December 6, 2025. This year's event garnered over 2,000 applications, showcasing the immense talent across the country. The grand prize was awarded to Fuka Higuchi from Osaka, a rising star who stood out among the top twelve finalists.
The event, organized by Bishoujo Zukan Co., Ltd. in collaboration with Avex Creative Factory, was a celebration of the potential these young artists hold. The final judging panel included notable figures from the entertainment industry such as acclaimed producers Hiroki Sagawa, MUTEKI DEAD SNAKE, and Manaka Suzuki, alongside NAYUTAS training school founder Yuki Iida and Bishoujo Zukan's CEO Koryo Nakamura. Each brought their expertise and insight to evaluate the contestants’ performances critically.
Fuka Higuchi enchanted the audience and judges alike with her unique voice and stage presence, securing her place as the next big thing in the music industry. In addition to her title, she will receive an original song composed by Avex, with the promise of a music video and distributions across major streaming platforms, including the Avex official YouTube channel.
The event also recognized additional talents apart from the grand prize winner. The special judges' award was presented to Sakura from Shizuoka and Fuka Kita from Mie, both of whom showcased exceptional performances that impressed the judges. The awards were decided after multiple rounds, including online screenings and TikTok submissions, reflecting the modern approach to talent evaluation in today's digital age.
Held at a venue in Tokyo, the final round consisted of vocal performances, self-presentation segments, and Q&A sessions with the judges. The event was broadcast live on the popular application 'MixChannel', operated by DONUTS, allowing fans from around the country to watch and engage with real-time commentary.
The competition not only aimed to discover new talent but also served as a platform for participants to experience the dynamics of the entertainment industry. Renowned Japanese actor and former finalist of Okinawa Bishoujo Zukan, Rino Higa, hosted the event, guiding the audience through the exciting moments of the competition.
Additionally, special guest Mihari, a 'traveling singer-songwriter' and the official tourism ambassador of Ehime, joined as a judge. Known for her soothing yet smoky voice, Mihari has gained attention both locally and internationally for her unique sound. Her presence added further excitement and credibility to the judging panel.
In the fifth edition of this competition, the Bishoujo Uta Matsuri continues its legacy of empowering aspiring female artists who aim to capture the hearts of audiences nationwide. Each year, the event unearths the hidden gems of talent in various regions of Japan, providing them with essential resources and support to fulfill their artistic dreams.
The execution of modern judging processes through platforms like TikTok and YouTube signifies the shift towards a more inclusive and engaging approach to discovering musical talent. With continuous advancements in technology, the Bishoujo Uta Matsuri is poised to lead the way in connecting aspiring singers with industry opportunities in an ever-evolving landscape.
This year’s grand event attracted significant media attention, promising even more exciting developments in the future for both the winners and the competition itself. We can surely expect to hear more about the success stories emerging from the Bishoujo Uta Matsuri as Fuka Higuchi and her fellow contestants pave their paths in the vibrant world of music.