Moon Ocean Asia and EASTAR YACHT Collaboration
In a groundbreaking development for the maritime industry, Moon Ocean Asia Group has joined forces with EASTAR YACHT, making a significant leap toward globalizing the Chinese yacht brand. As the exclusive distributor for EASTAR YACHT in both Hong Kong and Southeast Asia, this partnership is set to reshape the landscape of yacht manufacturing and distribution in China.
With a history spanning over 20 years, Moon Ocean Asia has established itself as a key player in representing prestigious European and American yacht brands such as Azimut Yachts from Italy and Chris Craft from the United States in the Asian market. The company has leveraged its strong reputation, comprehensive industry connections, and far-reaching global sales and service networks to become influential in the domestic yacht sector.
The recent collaboration is a strategic shift, reflecting an increasing focus on exporting quality Chinese-made yachts. This transformation has been necessitated by the rapid advances in China's yacht manufacturing capabilities, which are now among the best in the world.
EASTAR YACHT is quickly becoming a major contender in the yacht industry. Positioned within China’s largest yacht industrial park, it offers a broad spectrum of products, including leisure yachts starting from 46 feet to impressive 116-foot superyachts certified for open sea travel. Noteworthy models from EASTAR YACHT include:
- - The 56-foot catamaran power yacht (17.12m x 8.38m) designed for comfort and versatility.
- - The 66-foot catamaran (20.20m x 9.80m) ideal for large business receptions.
- - The 80-foot luxury yacht (23.99m), suited for high-profile corporate functions.
- - The 116-foot superyacht (35.82m), showcasing China's pinnacle capabilities in yacht construction, which has received considerable acclaim in the market.
A hallmark of EASTAR YACHT’s philosophy is its commitment to technological innovation, particularly in the development of new energy solutions. By assembling a team of industry experts focused on exploring clean energy applications, the company is setting a vital technological edge in the competitive yacht market.
Moon Ocean Asia's extensive support encompasses various aspects, including pre-sales, sales, after-sales service, and yacht management and leasing services. This level of integration aims to assist EASTAR YACHT in solidifying its presence in Southeast Asia and beyond. Experts in the industry suggest that the combination of EASTAR’s manufacturing prowess with Moon Ocean’s distribution network may significantly alter the dynamics of the global yacht sector.
Encouraging indicators are already emerging, with EASTAR YACHT noting a gradual rise in foreign orders. This burgeoning partnership is poised to facilitate the export of more Chinese-made yachts produced in Zhuhai, marking a promising chapter in China's journey in the global manufacturing arena. As the collaboration deepens, it is likely to usher in a new era for the Chinese yacht industry, yielding greater visibility and acceptance on the international stage.
The future looks bright for this alliance, as both Moon Ocean Asia and EASTAR YACHT work together to establish a formidable brand identity for Chinese yachts, rooted in innovation and quality.