Introducing GENSEN ITTO: A New Era of Onsen Hotel Experiences in Japan

GENSEN ITTO: A Groundbreaking Onsen Hotel Brand

In an exciting development for the hospitality industry, Core Global Management has announced the launch of a new onsen hotel brand named GENSEN ITTO, set to debut in the summer of 2026. Two locations, one in Minamiizu, Shizuoka and another in Shizukuishi, Iwate, will offer unique experiences centered around the power of natural hot springs, or onsen.

A Commitment to Onsen Excellence

GENSEN ITTO is dedicated to revamping the traditional onsen experience by emphasizing the strength and enjoyment of the mineral-rich waters. Inspired by the deep-rooted traditions of each region, the brand aims to create an immersive experience that combines hot springs, dining, and wellness services. This ethos promises to deliver an unforgettable lodging experience that soothes both the body and soul.

As advocates for quality over quantity, GENSEN ITTO’s philosophy revolves around the belief that exceptional hot springs deserve equal recognition. Whether travelers seek respite from their busy lives or a peaceful retreat, GENSEN ITTO aims to be the ultimate destination to rejuvenate body and mind.

Five Pillars of GENSEN ITTO

To provide maximum relaxation to its guests, GENSEN ITTO focuses on five core elements:
1. Gensens Power (源泉力): Ensuring each hot spring has a distinct personality through abundant mineral water and exceptional quality, clearly demonstrated through rigorous certification.
2. Gensens Warm Welcome (源泉温迎): Guests will feel embraced immediately upon arrival by innovative welcoming services incorporating the essence of the hot springs.
3. Gensens Experience (源泉体験): Unique bathing experiences such as outdoor baths that showcase local natural beauty, complemented by unique offerings like