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Hisense's Boundless Vision for Laser Displays

On September 23, 2025, Hisense, a leading global brand in consumer electronics and home appliances, hosted the 2025 Laser Display Technology and Industry Development Conference in Qingdao, China. The conference centered around the theme 'Boundless Opportunities', celebrating a decade of innovation in laser display technology while affirming the company's commitment to transcending limitations in display technology.

The slogan 'Boundless Opportunities' encapsulates the evolution of laser displays, which range in size from 65 to 300 inches, and find applications in settings from homes and vehicles to cinemas and industrial environments. Over the last ten years, laser displays have transformed from a conceptual idea into a central player in the global television industry, moving from niche development to a collective global ecosystem.

According to a report by Technavio for 2025, the global projector market continues to grow, having expanded for three consecutive years from 2020 to 2023. This surge in market growth reaffirms Hisense’s leading position in the industry. As evidenced in the latest report from Omdia for the first half of 2025, Hisense retained its leadership in laser television shipments in the global market from 2019 to the first half of 2025, achieving a remarkable 70% market share by mid-2025. Additionally, from January to August 2025, sales of Hisense Laser products surged by 85%, while revenue grew by 64% in international markets, excluding China and Japan, demonstrating the company's strong global leadership.

During the conference, Hisense unveiled its global product lineup, embodying the 'Boundless Opportunities' concept. Notable products include the L9Q TriChroma Laser TV and the C2 Tri-Color Laser Mini Projector, both already available overseas. These products promise cinematic quality and a new scale of home entertainment experiences. The L9Q Laser TV, developed in collaboration with the Paris Opera and acoustic expert Devialet, delivers premium image quality on screens ranging from 80 to 200 inches, with a brightness of 5000 ANSI lumens, a contrast ratio of 50000:1, and certifications from IMAX Enhanced and Dolby Vision, significantly enhancing the home theater experience. Meanwhile, the C2 Ultra Mini Projector, certified for Xbox, can project images onto screens as large as 300 inches with ultra-low latency and vibrant color reproduction—features highly valued by gamers and film enthusiasts alike.

Hisense also introduced the world's first integrated foldable laser television (Rollable Laser TV), a compact innovation that combines a screen and mechanism, eliminating the need for bulky cabinets and pre-installation measurements, while seamlessly integrating into any interior design, enhancing its aesthetic appeal. By expanding the boundaries of size, color, shape, and viewing quality, Hisense is solidifying its role as a global technology leader and lifestyle creator, propelling the industry forward into a new 'boundless' era of visual display.

About Hisense

Founded in 1969, Hisense is a recognized global leader in home appliances and consumer electronics, operating in over 160 countries. The company specializes in high-quality multimedia products, appliances, and intelligent IT solutions. According to Omdia, Hisense ranks first in the world in the television segment of 100 inches or larger from 2023 through the first quarter of 2025. As the official sponsor of the FIFA World Cup 2026™, Hisense is eager to engage with global audiences through its sports partnerships, further enhancing its international presence and recognition in the electronics market.