DearOne Partners with MoEngage to Enhance Marketing Using LINE in Japan

DearOne Teams Up with MoEngage

DearOne, a new business subsidiary of NTT Docomo focused on marketing solutions, has recently announced an exciting partnership with MoEngage, recognized as the number one marketing automation (MA) tool in Asia. This collaboration will enable the integration of MoEngage with LINE's official accounts, thereby enriching the marketing capabilities for companies in Japan.

Background of the LINE Integration

MoEngage has successfully implemented its platform in over 1,350 companies, primarily in the retail and e-commerce sectors. The tool uses user behavior data to facilitate personalized communication at optimal timings across various channels. Given LINE's popularity and significant user base in Japan, it has become an essential channel for corporate marketing strategies. Although DearOne was offering MoEngage in Japan, there has been increasing demand for integration with LINE accounts from businesses. This demand led to the development of the current integration feature.

Advantages of the LINE Integration

Message Distribution through LINE Official Accounts

With this new integration, companies can send messages directly from MoEngage to their LINE official accounts. This feature offers a streamlined way to communicate with users and deliver targeted campaigns effectively.

Enhanced Cross-Channel User Experience

The integration supports the creation of cohesive campaigns that mix various channels, including email, push notifications, and in-app messages. By incorporating LINE into the marketing mix, companies can create a more unified and enhanced user experience.

Currently, testing of the LINE integration feature is ongoing at DearOne. This will ensure that effective utilization methods are established to maximize the impact of LINE in upcoming marketing campaigns.

Supporting Companies with Multichannel Marketing

Alongside its integration with MoEngage, DearOne continues to assist in formulating and implementing multichannel marketing strategies involving LINE. This support includes comprehensive solutions catering to the various needs of businesses aiming for growth.

For more detailed information about MoEngage, visit their official website.

About MoEngage

MoEngage has emerged as Asia's leading MA tool, capitalizing on its advanced capabilities to deliver superior customer engagement. It is adept at handling cross-channel distribution across apps, websites, emails, LINE, and advertisements. The platform encompasses all necessary features for enhancing customer engagement, such as user behavior analysis, A/B testing, recommendations, and personalization. Moreover, it includes AI-assisted functionalities that allow for easy implementation of one-to-one marketing strategies based on user insights.

Empowering Marketers with Advanced Functions

With its intuitive interface, MoEngage allows marketers to execute sophisticated strategies without needing engineering skills. This empowers them to create complex target segments by merging user behavior data with demographic information and launch campaigns in a matter of minutes.

Elevating Operation Efficiency with AI Assistance

MoEngage's AI-assisted features significantly enhance the quality of customer communications, allowing marketers to rapidly create intricate target segments based on customers' preferences and behavior predictions. This enables optimal automatic adjustments for channel selection and messaging timing.

For further details about MoEngage, please check the official website.

Implementation Success Stories in Japan

Noteworthy case studies demonstrate the effectiveness of MoEngage in Japan. For instance, ANA X reported a 28% increase in monthly acquired paid members through upselling initiatives. Similarly, GRL achieved a remarkable seven-fold improvement in conversion rates, while G-Foot experienced a five-fold growth in monthly active user engagement.