Experience Authentic DJing at BIG ECHO
On November 21, 2025, AlphaTheta Corporation, in partnership with Daiichikosho, will unveil an innovative space called the “DJ ROOM in BIG ECHO” located at the BIG ECHO Nakameguro Yamate Dori store in Tokyo. This newly established venue aims to make DJing accessible to everyone, regardless of their skill level.
Background of the Initiative
In recent years, music enjoyment has shifted from merely listening to actively creating and sharing music. This change is especially notable among Generation Z, where DJing and music production have become integral parts of daily culture. However, many aspiring DJs express that they lack the opportunity to start due to high equipment costs and restrictive environments. To address this challenge, AlphaTheta and Daiichikosho share a common mission: to make music more accessible and create spaces where people can connect through sound. The collaboration aims to foster a new music experience in an inviting environment, allowing anyone from beginners to seasoned DJs to appreciate the culture of DJing in a karaoke setting.
Overview of “DJ ROOM in BIG ECHO”
- - Opening Date: November 21, 2025
- - Location: BIG ECHO Nakameguro Yamate Dori, 3-14-8 Kamimeguro, Meguro-ku, Tokyo, 2F Room 8
Equipment Details
The DJ Room is equipped with professional-grade DJ gear, including the Pioneer DJ CDJ-3000 and DJM-A9 models, which are standards in clubs worldwide. Users, whether experienced or novices, can intuitively operate the equipment, aided by a tutorial guide that simplifies the basics of using the gear.
Design and Interior
The design of the DJ room reflects a new experiential value, incorporating original graphics inspired by doors and echoes. This visual representation emphasizes the concept that “a new music experience awaits beyond this door,” fostering excitement among visitors. The walls feature bold graphics that, combined with lighting and layout, create an immersive environment for sound. Despite being a karaoke setting, the interior design creates a unique atmosphere that highlights its identity as a dedicated DJ room.
Official Statement from AlphaTheta
AlphaTheta aims to create a world where everyone can express themselves through music. The “DJ ROOM in BIG ECHO” presents an opportunity for people to easily experience DJ equipment that is typically not readily available. Engaging in DJing is incredibly fun! We encourage everyone to explore this new musical frontier in a familiar karaoke setting, enhancing the possibilities within the realm of music.
About AlphaTheta
Founded in 1994 as a division of Pioneer Corporation, AlphaTheta Corporation dedicated itself to the DJ industry and became independent in 2015, eventually changing its name to AlphaTheta in 2020. The company operates under the mission “One Through Music – Connecting People Through Music” and provides a rich array of audio equipment, software, and services that enhance musical experiences. Notable brands include “Pioneer DJ” and “AlphaTheta,” continually innovating to meet diverse consumer needs and contribute to society.
For more information, visit:
AlphaTheta Official Website
Conclusion
The collaboration between AlphaTheta and Daiichikosho represents a significant step in democratizing the DJ experience, encouraging creativity, and fostering a vibrant music community in a relaxed atmosphere. With the launch of DJ ROOM in BIG ECHO, the joy of DJing will be within reach of anyone eager to express themselves musically.