Exciting New Pop-Up Store by Classico Comes to Sendai This Spring

Classico's Nationwide Pop-Up Store Arrives in Sendai

Classico, a distinguished medical apparel brand known for its stylish white coats and scrubs, is set to host its third nationwide pop-up store this spring, following successful events in Hakata and Sapporo. From April 23 to May 6, 2026, the pop-up will be staged at the special event space near the escalators on the second floor of Sendai's E-Spar.

As part of this unique venture, attendees will find a remarkable selection of highly functional and aesthetically pleasing white coats and scrubs specifically designed for healthcare professionals. The pop-up will feature not only beloved staple items but will also showcase collaborative pieces that attendees can personally explore and try on.

During this limited-time event, Classico will introduce the exclusive Classico Bear, a charming mascot crafted from the same fabric used in their scrubs. Representing resilience and the spirit of nurturing in the medical field, this adorable bear signifies the enduring connections Classico aims to foster with healthcare providers. For those who spend over 50,000 JPY at the event, this limited-edition bear will be available as a gift, subject to availability.

Focus on Sustainability

In continuation of its commitment to sustainability, Classico will implement the RE:CyCREW PROJECT, encouraging pop-up attendees to recycle unwanted medical uniforms. By placing used scrubs, coats, and other medical apparel into designated recycling boxes at the event, participants can contribute to a greener future, highlighting Classico's dedication to addressing what happens after the clothing is worn out.

This initiative emphasizes Classico's philosophy of facing the essence of creation: understanding not just the process of making and wearing apparel, but thinking ahead about its lifecycle post-use. The effort strives to mold a world where discarded uniforms can pave the way for future sustainable practices.

Recycling Guidelines

- Items Accepted: Scrub tops, scrub pants, white coats, and other medical uniforms (products from other brands are also welcomed).
- Submission: Bring items to the designated recycling box at the pop-up.
- Cleaning Requirements: All items must be laundered or dry cleaned before submission. We cannot accept soiled or wet clothing, but minor defects are acceptable.
- Inspection: Please ensure there are no personal items in the pockets and remove hangers or protective packaging.
- Exemptions: Fashion accessories like shoes and bags are not accepted in this program.
- No Returns: Please remember that once items are dropped off, they cannot be retrieved.

This project will only be available during the limited-time pop-up event, encouraging community involvement in sustainability efforts.

Event Details

- Dates: April 23, 2026 - May 6, 2026
- Location: E-Spar Sendai, Special Event Space on the 2nd Floor

- Address: Aoba Ward, Sendai, Miyagi, Japan
- Postal Code: 980-8477

- Operating Hours:

- Sunday to Thursday: 10:00 AM - 8:00 PM
- Friday and Saturday: 10:00 AM - 9:00 PM

- Contact: 080-3560-9989 (valid during the event period only)

Beyond the pop-up store, customers can also try on Classico items at their other locations in Marunouchi, Yokohama, Nagoya, and Osaka.

About Classico

Founded in 2008 in response to a doctor’s observation regarding the lack of stylish medical white coats, Classico has since embarked on a mission to revolutionize healthcare fashion. Their approach harmonizes flair with high-functionality, delivering quality medical apparel that resonates with healthcare professionals.

With a notable recognition rate of 47% among physicians in Japan, Classico has received positive feedback for enhancing motivation and facilitating better patient communication through their unique designs. The brand has seen an impressive global member growth rate averaging 41.7% annually, showcasing its ever-increasing appeal.

Classico aims to contribute to healthcare sustainability by elevating the spirits of medical professionals through innovative apparel that not only meets but exceeds their needs.