#United States #Braintree #College Athletes #OOFOS #Her Campus Media

OOFOS and Her Campus Media Join Forces

In a pioneering move that stands to reshape the landscape for college athletes, OOFOS, the leading name in active recovery footwear, is partnering with Her Campus Media (HCM), renowned for its influence among college women and innovative marketing strategies. This collaboration focuses on the Her Campus Athletic Club, which aims to elevate, empower, and energize the next generation of student athletes as they navigate the complex intersection of sports and digital marketing.

This initiative brings promising opportunities to over 1,500 college athletes, marking a significant shift in how emerging sports figures can leverage their talents off the field. By becoming involved in this partnership, each athlete has the chance to secure a brand partnership with OOFOS, potentially being their first Name, Image, and Likeness (NIL) deal. This offers a unique training ground for athletes to develop their branding skills in a supportive environment.

As part of this initiative, athletes will receive a pair of OOFOS recovery slides and a comprehensive Team OOFOS creator kit. The kit includes premium gear and tools designed to assist them in creating content and relaying their stories effectively. This partnership aims to not only provide physical recovery solutions but also to empower athletes in their journey towards personal brand development. OOFOS recognizes the vigorous lifestyle that college athletes lead and intends to support them both physically and professionally.

Liz White, Chief Marketing Officer at OOFOS, emphasizes their commitment to supporting athletes, especially women in sports, as they juggle rigorous training, competitive events, and personal development. The collaboration with the Her Campus Athletic Club is seen as more than just a sponsorship; it's an opportunity for student-athletes to receive tools and resources that will aid their growth as individuals and athletes. White expresses pride in being part of the athletes’ journeys and in contributing to their personal and professional development.

The Her Campus Athletic Club has been launched to bolster student-athletes’ support both on the field and in their academic pursuits. As a well-established platform, it provides an array of powerful educational resources, community guidance, and the essential tools required for athletes to grow their audiences while managing the demands of their educational and athletic responsibilities. Partnering with OOFOS, the Her Campus Athletic Club enhances its role as a crucial link connecting emerging athletes with significant brand opportunities, thereby championing a new generation of Gen Z athletes who are not only distinguished competitors but also influential voices within their campus communities.

In light of recent survey findings by HCM, which discovered that close to 90% of Gen Z women are fans of sports, with a significant number following women's college athletics, the alignment with OOFOS comes at a pivotal moment. As interest in women's sports continues to surge, with 73% of students indicating an uptick in engagement over the past year, this initiative positions OOFOS as a frontrunner in addressing the existing disparities in sponsorship. Even though women's sports are gaining popularity, they still only attract about 10% of total sponsorship funds, a stark discrepancy that the OOFOS and Her Campus partnership aims to counteract.

Katrina Campanale, Senior Vice President at Her Campus Media, points out the remarkable cultural momentum that Gen Z women represent within the sports realm. By collaborating with OOFOS, they are not merely promoting athletes; they are facilitating a deep, authentic connection between innovative brands and a demographic redefining the parameters of fandom, influence, and purchasing power in sports.

With a visionary approach to NIL opportunities, OOFOS stands at the forefront of creating impactful and authentic partnerships with athletes. This new collaboration builds upon previous initiatives such as the unique sponsorship of the University of South Carolina women's basketball practice squad and associations with standout athletes like Jack Gohlke. By fostering an environment in which athletes can harness resources to develop their brands while balancing their academic commitments, OOFOS is essentially redefining collaboration models within sports.

Stephanie Kaplan Lewis, Co-founder and CEO at Her Campus Media, encapsulates the spirit of this partnership by emphasizing the critical moment that women's sports are experiencing in the public consciousness. With OOFOS as a partner, the Her Campus Athletic Club can confidently provide support to the next generation of athletes, amplifying their visibility and equipping them for success in both sports and personal branding.

About OOFOS

Founded by a group of industry veterans, OOFOS is the recognized leader in recovery footwear. The brand’s innovative OOfoam™ technology enables its products to absorb over 37% more impact than traditional shoes, helping users reduce stress on their joints and enhancing overall comfort. From professional athletes to everyday fitness enthusiasts, OOFOS footwear is designed to help individuals feel their best, allowing the focus to remain on performance rather than discomfort.

About Her Campus Media

As the premier media and marketing ecosystem for the Gen Z and collegiate demographic, Her Campus Media reaches millions across various platforms. With a powerful network of influencers and ambassadors spanning over 2,300 colleges, Her Campus Media is dedicated to fostering engagement and loyalty to some of the most prominent brands across multiple sectors. The organization has consistently been recognized for its innovative approach, earning numerous accolades and solidifying its status as a driving force within the collegiate landscape.