Experience the Flavors of Fukushima at Matsuzakaya Shizuoka Store

Celebrate Fukushima's Culinary Treasures at Matsuzakaya Shizuoka

From July 22 to 28, 2026, the Matsuzakaya Shizuoka store will transform into a vibrant marketplace celebrating the rich culinary offerings of Fukushima at the "Fukushima Fair." This unique event, organized by Space One Co., Ltd. in collaboration with Tokyo Electric Power Holdings, aims to highlight the quality and safety of Fukushima-produced goods.

During this week-long fair, visitors will have the opportunity to indulge in a variety of fresh local products, including fish, meat, rice, and seasonal fruits. The hallmark of the event will be the delicious peaches, emblematic of Fukushima, known for their firm texture and sweetness.

Peach Sampling: Firm and Sweet

One of the key highlights will be the sampling of Fukushima's peaches, celebrated for their hard yet juicy texture. Visitors can expect these peaches to burst with flavor, demonstrating that a firm fruit does not equate to under-ripeness, but rather showcases the unique attributes of Fukushima’s agriculture.

Feedback from last year’s sampling often featured comments like, "This is deliciously sweet!" and "I had no idea that peaches could be firm and still taste this good!" The fair invites all guests to enjoy this distinct fruit, encouraging them to discover the exceptional flavor of Fukushima’s peaches for themselves.

Discover the Exquisite Rice 'Fuku, Warai'

In addition to the peaches, the fair will introduce another local delicacy—the rice variety known as 'Fuku, Warai.' This rice has been cultivated over 14 years to reach its current exquisite taste, notable for its pleasant aroma and the delightful sweetness that unfolds with each bite. Guests will be treated to a taste of this freshly cooked rice, which retains its chewy texture even when cooled, making it perfect for bento boxes or rice balls.

The rice tasting will occur on July 25 and 26 from 10 AM to 6 PM, allowing attendees to savor the quality firsthand.

Exclusive Gifts for Shoppers

For those visiting the fair on July 25 and 26, an additional incentive awaits! Customers who spend 1,000 yen or more on select items will have the chance to receive exclusive 'Mekke-chan' merchandise, including a limited edition freezer bag designed for convenience in daily life. The first 150 customers each day will get this adorable item, perfect for meal prep or storage.

Join the Movement: 'Discover Fukushima' Initiative

The 'Discover Fukushima' project, spearheaded by Tokyo Electric Power Holdings, is dedicated to promoting the flavors and attractions of Fukushima products. By participating in the fair, you are not only able to enjoy these tasty offerings but also support the local community and its craftsmanship by rediscovering the charms of Fukushima.

For further information about the initiative, visit Discover Fukushima.

About Space One Co., Ltd.

Founded in August 1996 and headquartered in Koriyama, Fukushima, Space One focuses on promoting local products and cuisine. The team is committed to ensuring that consumers can connect with the high-quality offerings from the Fukushima region.

Experience the taste of Fukushima at Matsuzakaya Shizuoka from July 22-28—where flavor meets community, and every bite tells a story. Don't miss this flavorful journey!