#United States #Anaheim #NAMM Show #VittekPR #Stungun Productions

NAMM Show 2026: A New Era of Artist and VIP Relations

As we approach one of the most anticipated events in the music industry, the NAMM Show, exciting news unfolds about the preparations for the 2026 edition. Scheduled to take place from January 20 to 24, 2026, at the Anaheim Convention Center, this milestone event marks 125 years of celebration for the National Association of Music Merchants (NAMM). This year, NAMM has announced a strategic partnership with two eminent firms in the entertainment sector: VittekPR and Stungun Productions. Their expertise is set to elevate the artist and VIP experiences during the event.

The Role of VittekPR and Stungun Productions

VittekPR, renowned for its longstanding collaboration with some of NAMM’s member companies, has been a vital player in the organization for over 25 years. Their deep-rooted understanding of the industry will ensure smooth communication regarding artist appearances and performances. Moreover, their efforts will be focused on working closely with member brands to guarantee that every performance resonates with attendees.

On the other hand, Stungun Productions brings a legacy of excellence in managing celebrity and artist participation in high-profile events, having worked with giants such as Netflix, Sony, and LinkedIn. This firm is recognized for its mastery in producing events such as CES, E3, and the NFL Super Bowl. Together, these two organizations will supervise a multitude of artist engagements and VIP interactions during the five-day event.

A Glimpse of What to Expect

This year's NAMM Show promises to be a grand affair, featuring a multitude of special events, live concerts, and significant product launches. Attendees can look forward to seeing a plethora of top-tier musical acts and industry celebrities, all converging at one location to celebrate music and its culture.

The event is not only a platform for artists to showcase their talent but also for brands to connect with the industry's best. With hundreds of VIP and A-list appearances anticipated during the show, the collaboration between NAMM, VittekPR, and Stungun Productions aims to create an unforgettable atmosphere filled with networking and inspiration.

John Mlynczak, NAMM's president and CEO, articulated the essence of this partnership: “We are crafting an unforgettable event for our 125th anniversary, marrying exciting new experiences with incredible live music and high-level artist appearances. Having experts in the field join forces with us is crucial to ensuring every performance is seamless and engaging for our audience.”

Join the Celebration

As the clock counts down to January 2026, the music industry is abuzz with anticipation. The NAMM Show will present a unique opportunity for musicians, fans, and business professionals to interact and celebrate their passion for music in its various forms. With its rich history and commitment to fostering a vibrant music community, NAMM is poised to deliver a spectacular lineup of events that will not only honor the past but also embrace the future of music.

To stay updated on the latest developments and artist line-ups, individuals interested in attending are encouraged to follow NAMM's official channels. Mark your calendars and prepare to experience the magic of music at the 2026 NAMM Show!

For more information about NAMM and upcoming events, visit www.namm.org.