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Optimizely Unveils a Unique Mix of Comedy and Marketing

In a groundbreaking move, Optimizely has premiered its first-ever B2B marketing comedy titled Murder in Marketing, setting a new precedence in the industry. This original dark comedy is delivered in two exciting formats: a vertical ‘micro-drama’ which debuted on October 30th, and a feature-length film set to be released on November 13th. Optimizely, known for its AI-driven marketing solutions, is transforming the way marketing stories are told, integrating laughter and intrigue into the mix.

The Premise of Murder in Marketing

The narrative centers around a quirky workplace comedy intertwined with a thrilling whodunit. During a crucial marketing launch, the unexpected demise of the CEO casts a shadow over the team, leading to a chaotic search for the truth. As rivalries and hidden agendas come to light, the hunt for answers takes on a life of its own, engaging viewers in the unfolding mystery.

Insights from the Creators

Julianne DeVincenzo, Optimizely’s Head of Content Marketing, expressed the ambition behind this captivating project: "The goal of this project was to make marketers laugh. To feel seen, not sold to. The pressure, the politics, the impossible expectations, and the absurdity of trying to make the work look effortless— we exaggerated that world into a murder mystery, but the emotional truth is real. If marketers laugh we did our job but if it feels a little too familiar, we really have done our job."

Written in collaboration with Ian Faison, founder of Caspian Studios, and Optimizely’s creative team, Murder in Marketing not only entertains but also celebrates the complexities and challenges faced by marketers today. Starring an impressive cast including Tony Cavalero, Zainab Johnson, and Flula Borg, the series promises to resonate with professionals navigating the intricacies of marketing campaigns.

Transforming Marketing through Entertainment

In a time where traditional means of storytelling are evolving, Optimizely is pioneering a fresh approach tailored to modern audiences. According to Forrester’s findings, viewers of microdramas are significantly more inclined to engage with short-form video platforms. In fact, the first half of 2026 saw microdramas amassing over 6.5 billion views on YouTube alone.

"Marketers are some of the toughest people in the world to market to because they know every trick—they use them themselves," noted Tara Corey, SVP of Marketing at Optimizely. This insight underscores the necessity of developing compelling content that not only captures attention but also fosters a meaningful connection. This venture positions Murder in Marketing as a promising experiment in entertaining while simultaneously delivering valuable marketing insights.

Where to Watch

Currently, Murder in Marketing can be enjoyed on platforms such as TikTok, Instagram, LinkedIn, and YouTube Shorts. Audiences can catch all episodes along with behind-the-scenes content on Instagram.

About Optimizely

Optimizely stands as a leader in the AI marketing domain, crafting technology that empowers marketers. The platform offers an integrated approach combining content management, marketing, experimentation, commerce, and analytics—all designed to create meaningful customer experiences. Optimizely delivers a unique ecosystem where marketers can thrive and grow without limits. For more details, visit optimizely.com.

With Murder in Marketing, Optimizely is not just telling a story; they’re redefining the landscape of B2B marketing, making it a more engaging and relatable experience for all involved.