Blokees Joins as Official Strategic Partner for Hatsune Miku Concert in Shanghai

Blokees Partners with Hatsune Miku for a Unique Concert Experience

From October 31 to November 1, 2026, the much-anticipated concert "MIKU WITH YOU 2026" took place in Shanghai, featuring the beloved virtual pop star Hatsune Miku. In a significant collaboration, Blokees, a dynamic toy brand specializing in assembly toys, acted as the official strategic partner for this high-profile event. Known for its unique take on popular culture figures, Blokees showcased its innovative line of Hatsune Miku products during the concert, including exclusive reveals from its latest series, such as "Fantastics" and "DaaLaMode".

Unveiling New Products

Blokees presented two new products from the "DaaLaMode" series for the first time at the concert. First up was the BLOKEES-DaaLaMode 1/12 – ULTRAMIKU – a collaboration within the "Kaiju Party" series, featuring the iconic monster from Ultraman. This model integrated a fully articulated figure adorned with a plush costume, creating a unique crossover experience across various licenses. The second reveal, BLOKEES-DaaLaMode 1/12 – Snow Miku, showcased the winter version of Hatsune Miku, complete with intricate costume details, gradient hairstyles, and over 18 points of articulation, making it a collector's dream.

Celebrating Creativity with BFC Community

Beyond product innovation, Blokees engaged the community by hosting its inaugural BFC (Blokees Family Creator) exhibition focused on Hatsune Miku. This showcase featured over 20 creative works, including customizations and photography from fans who participated in the fourth BFC creation contest. This initiative emphasized the brand's commitment to fostering creativity and community engagement among its fans. The BFC community serves as a platform for creators to connect through contests, in-person activities, and exhibitions, reinforcing the bond between fans and the brand.

A New Chapter for Blokees

Blokees first collaborated with Hatsune Miku in October 2024, incorporating her into their Fantastics series. By October 2025, the partnership expanded into the DaaLaMode series, offering fans more versatile ways to express their passion for both Hatsune Miku and the art of toy assembly. To date, the brand has launched an impressive 50 products themed around Hatsune Miku, showcasing its dedication to enhancing fan interaction through merchandise.

At the concert, Blokees not only displayed its products but also provided a platform for creators to express their interpretations of Hatsune Miku. This unique approach continues to nurture the relationship between merchandise and fan creativity, presenting new avenues for fans to celebrate and showcase their love for this iconic character. As the partnerships evolve, Blokees remains committed to exploring the intersection of play, creativity, and fandom — an ethos that resonates strongly within the Hatsune Miku community.

With innovative product launches, community engagement, and vibrant celebrations of creativity, the collaboration between Blokees and Hatsune Miku speaks volumes about the power of connection through culture and play, setting the stage for future endeavors in the world of toys and entertainment.