#Japan #Yokohama #NURO #THE FIRST TAKE #CENTRAL 2026

NURO and THE FIRST TAKE: A Groundbreaking Collaboration

In a significant move for the music industry, NURO, the brand of Sony Network Communications, has announced its partnership with the popular YouTube channel THE FIRST TAKE. This collaboration aims to deliver the CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026 directly to fans around the globe. Scheduled from April 3rd to April 5th, 2026, the festival will take place in Yokohama, with performances streamed in real-time to over 200 countries and regions.

Elevating the Live Experience

NURO has been appointed as the official sponsor of the CENTRAL festival for two consecutive years since 2025. This partnership involves the provision of network connections across four venues in the Minato Mirai area of Yokohama, as well as various online platforms. By leveraging its cutting-edge technology, NURO ensures that the internet connectivity during the event will be robust and reliable, thus enhancing the overall experience for both artists and viewers.

This year, the festival gains a unique edge with the involvement of THE FIRST TAKE. Known for its one-take performances captured in stunning clarity, the YouTube channel has garnered immense popularity both domestically and internationally. Under the title "CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026 / THE FIRST TAKE Powered by NURO," fans can expect exclusive live content that showcases the vibrancy and excitement of the festival.

A Technological Triumph

To fulfill its commitment to delivering a seamless online experience, NURO will create an integrated network infrastructure that covers the entire festival area. High-speed and stable internet access will be indispensable for ensuring that every performance can be enjoyed live by fans around the world. NURO aims to transmit the authentic and electrifying atmosphere of the event, encapsulating the essence of Japanese artistry and sharing it with a global audience.

The brand’s recent campaign slogan, "Don’t Stop the Emotion," reflects its mission to connect creators with their audiences through the power of its network. By facilitating this cultural exchange, NURO envisions a world where the reverberations of creativity can inspire and move people on a grand scale.

Festival and Streaming Details

Exclusive Live Streaming Overview

• - Event Name: CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026 / THE FIRST TAKE Powered by NURO
• - Streaming Dates: April 3 (Friday), April 4 (Saturday), April 5 (Sunday), 2026
• - Streaming Channel: THE FIRST TAKE YouTube Channel

Festival Details

• - Event Name: CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2026
• - Dates: April 3 (Friday), April 4 (Saturday), April 5 (Sunday), 2026
• - Venues:

- K Arena Yokohama
- Yokohama Red Brick Warehouse Special Venue
- KT Zepp Yokohama
- Rinko Park

• - Official Website: CENTRAL Festival Official Site

About THE FIRST TAKE

Founded on November 15, 2019, THE FIRST TAKE has become renowned for its captivating one-take performances. As of March 19, the channel boasts an impressive subscriber count of 11.8 million. Last year, the channel made history by live-streaming a music festival for the first time, sharing the CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2025 with audiences in over 200 countries.

About NURO

NURO encompasses a range of network services, including NURO 光, mobile services, and corporate solutions. Driven by the slogan "UNLOCK NEW YOU," the brand aims to inspire people to explore new possibilities through its internet-centric offerings.
For additional information, please refer to the NURO Official Website.

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