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The Art of Bread at MAISON ICHI: A Remarkable 32 Varieties

MAISON ICHI, operated by Broad Edge Advisors, has undertaken a significant rejuvenation of its offerings, particularly focusing on its core line of hard breads. This overhaul has culminated in the launch of 23 new products on July 16, 2025, marking an exciting milestone for the brand. The bakery is fervently dedicated to craftsmanship—the essence of its philosophy being that every loaf is made from scratch, or ‘Ichi kara’ in Japanese.

Utilizing a blend of traditional French techniques such as low-temperature long fermentation and the unique yudane method, coupled with their innovative ultra-high hydration method, MAISON ICHI ensures that every piece of bread is a work of art. The ingredients, processes, and baking techniques are meticulously harmonized to create a truly exceptional product.

Star Products from the Renewal

1. Croissant au Beurre

• - Takeout: ¥453 / Dine-in: ¥462

Crafted daily in a workshop located in Shinjuku, Tokyo, the Croissant au Beurre is delivered fresh to various locations across Tokyo and Yokohama twice a day. This extraordinary croissant features AOP-certified butter from the Poitou-Charentes region of France, known for its rich flavor and velvety texture. The buttery goodness is infused into the dough, constituting 50% of the total mixture, resulting in a luxurious croissant that is both flaky and moist on the inside. An impressive 12-layer structure—more plush than typical 27-layer options—enhances its aroma and taste, promising a delightful experience with every bite.

2. Pain Suisse

• - Takeout: ¥496 / Dine-in: ¥506

This indulgent pastry combines rich, buttery dough with custard and chocolate chips, achieving a savory crispy texture through the clever use of its surface.

Evolved Hard Breads

French Wheat Baguette

• - Takeout: ¥378 / Dine-in: ¥385

Crafted from 100% French wheat and a remarkable hydration ratio of 75%, the baguette is developed through a long fermentation process at low temperatures. Baked at high temperatures, it achieves a crispy crust while maintaining a tender, chewy interior—an exemplary embodiment of classic French bread.

Four Cheese Bread

• - Takeout: ¥345 / Dine-in: ¥352

A delightful pizza bread experience featuring a blend of Gruyère, Gouda, Cheddar, and Mozzarella cheese, wrapped in a dough mixed with 50% yudane for lasting freshness and a moist finish.

Diverse Selection of Savory Breads

Pumpkin Croque Monsieur

• - Takeout: ¥540 / Dine-in: ¥550

Layered with roasted ham, onions, homemade pumpkin salad, and béchamel sauce, topped with Gouda cheese and baked to golden perfection.

Salty Dog

• - Takeout: ¥518 / Dine-in: ¥528

A refreshing summer treat, this small baguette is filled with sauerkraut and herb sausage, enhanced by a zesty lemon and salt finishing touch.

Commitment to Handmade Quality

MAISON ICHI embodies ‘simple luxury in everyday life.’ The emphasis is on authenticity, employing traditional handmade methods and high-quality ingredients to create breads that are not only enjoyable daily but also memorable. Each bite reveals a burst of wheat aroma and warmth—a tactile experience that showcases the dedication of its artisans.

The bakery employs a meticulous process wherein the dough undergoes low-temperature fermentation (4-7°C) for 12 to 24 hours. This gentle fermentation develops the full aroma and flavor of the wheat. The addition of yudane enhances moisture retention, resulting in a bread that is irresistibly fluffy and soft.

With this impressive overhaul, MAISON ICHI expands its repertoire beyond its previous focus on semi-hard breads. The new offerings include crispy pastries and high-hydration breads, enhancing the quality and variety of its lineup. Product launches continue with a second wave planned for August 18, 2025.

Store Details

• - Homepage: MAISON ICHI
• - Instagram: @maisonichi
• - Locations:

- MAISON ICHI Nishimagome Store
Address: 2-2-1 Ozawa House 1F, Nishimagome, Ota-ku, Tokyo
Phone: 03-5742-5162
Hours: 11:00 – 20:00 (Irregular holidays)
- MAISON ICHI Tokyu Food Show Edge Store
Address: B2F Shibuya Scramble Square, 2-24-12 Shibuya, Tokyo
Phone: 03-6427-5140
Hours: 10:00 – 21:00 (according to facility rules)
- MAISON ICHI Kyodo Store
Address: 3-1-31 Miyazaka, Setagaya-ku, Tokyo, Kyodo Terrace Garden
Phone: 03-5799-7991
Hours: 10:00 – 20:00 (Irregular holidays)
- MAISON ICHI Yokohama Takashimaya Store
Address: B1 Foodies' Port 2, Yokohama Takashimaya
Phone: 045-548-8781
Hours: 10:00 – 21:00 (according to facility rules)

For press inquiries, please contact:
Broad Edge Advisors,
Contact: Mikawa
Email: osa.mikawa@gmail.com
Mobile: 090-9822-5772