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2025 New Graduate Recruitment Power Ranking Announced

In a recent study conducted by Diamond Human Resources, the results of the 19th "New Graduate Recruitment Power Ranking" have been released. This annual survey targets students expected to graduate in March 2026, assessing how companies manage recruitment communications and selection activities. The survey looks at seven areas of evaluation including (1) company websites, (2) internships, (3) brochures and recruitment guides, (4) emails and social media, (5) seminars and information sessions, (6) meetings with senior employees, and (7) selection and interviews. The total points collected from these areas determine each company's "recruitment power" and generate an overall ranking.

The pre-study ranked companies based on students' genuine desire to join them, while the current report evaluates the effectiveness of recruitment activities from March to June, when selection processes typically begin. This ranking has become a "report card" on how well companies engage with students throughout their job-seeking journey.

Top Rankings Overview

For the third consecutive year, Meiji Yasuda Life Insurance secured the top overall position. They achieved first place in the selection and interview category and ranked second in intern-related activities, brochures, seminars, and alumni meetings, and third in website evaluation, illustrating a grasp of student preferences across multiple dimensions. Japan Life Insurance secured the second spot, impressing students with their performance in internships and alumni meetings, while also ranking well in interviews and seminars. Daiwa Securities Group claimed the third position, accumulating strong evaluations across various categories.

A noteworthy factor is the rich content and attractive designs presented in websites and brochures, along with the practical insights gained from internships that students found valuable for understanding their chosen industries. Additionally, the hospitality shown during seminars and interviews continues to resonate positively with candidates.

Highlights from Various Categories

Overall Ranking Details

Notably, Meiji Yasuda Life Insurance heads a list where life insurance companies dominate the top two spots. The top ten list includes nine major financial institutions such as securities firms and banks, with Sky also making an appearance.

Website Ranking

Mitsui Sumitomo Banking took the number one position for the third consecutive year, praised for their attractive design and comprehensive information dissemination. Itochu Corporation followed closely, noted for presenting precise insights throughout the entire recruitment process.

Internship Ranking

Japan Life Insurance maintained its top rank for the second year running, recognized for providing valuable work and industry understanding through its internship programs. Meiji Yasuda Life was second, enhancing clarity regarding future roles and direct communication with staff.

Brochure Ranking

Sumitomo Corporation topped the brochure rankings, acknowledging both visual appeal and extensive information. Meiji Yasuda was also noted for creating reader-friendly materials that consolidated essential information appealingly.

Email & SNS Ranking

Sky led for the fourth year, establishing a strong presence on familiar platforms like YouTube and Instagram. Their engaging and timely updates have been highly appreciated by students. First Life Insurance made the second spot, with concise timely emails before selection stages being praised.

Seminar Ranking

Mitsubishi UFJ Bank earned the top spot, allowing students to choose and engage with senior employees, fostering an invaluable personal connection. Meiji Yasuda secured second place, noted for their various workshops that enriched participants' industry knowledge.

Alumni Meetings Ranking

Japan Life Insurance once again took the lead, providing insightful, supportive advice to students during meetings. Meiji Yasuda Life Insurance was highlighted for offering direct communication opportunities with several employees.

Interview & Selection Ranking

Meiji Yasuda Life garnered first place, recognized for its approachable interview process. Japan Life Insurance closely followed, noted for their emphasis on understanding candidates' personalities during the selection process.

Survey Overview

The 19th New Graduate Recruitment Power Ranking took into consideration responses from 864 participants from 130 different universities across Japan. The survey was conducted from March 3 to June 27, 2025, utilizing an online input form for ease of participation.

Scheduled by Diamond Human Resources, this ranking helps delineate employer attractiveness as perceived by current students. This illuminating research serves as an essential tool for both students navigating the increasingly competitive job market and for companies enhancing their recruitment strategies.

About Diamond Human Resources

Diamond HR, located in Bunkyo-ku, Tokyo, was established in August 1997. Their diverse services include human resource development, new graduate media operations, career consultations, and university support services.

For further details, visit Diamond HR's Official Website.