ActiveOps Becomes Official Data Analytics Partner for British & Irish Lions 2025 Tour

ActiveOps Joins Forces with British & Irish Lions

In an exciting development for the sports analytics landscape, ActiveOps has been appointed as the Official Data Analytics Partner for the upcoming British & Irish Lions men's tour to Australia in 2025. This partnership was announced on June 20, 2025, and marks a significant milestone for ActiveOps, a global leader in AI-driven Decision Intelligence focusing on sectors such as banking, insurance, business process outsourcing (BPO), and healthcare.

As part of this partnership, ActiveOps's branding will feature prominently during the tour, particularly on match data analytics graphics. These visuals will be broadcasted across various television networks in the UK, Ireland, Australia, and South Africa, as well as globally. This opportunity allows ActiveOps to showcase its analytical capabilities on a prestigious international gambling stage, aligning perfectly with the Lions' commitment to performance optimization.

The Chief Marketing Officer of ActiveOps, Bhavesh Vaghela, expressed enthusiasm regarding the collaboration, stating, "The British & Irish Lions Tour is an iconic sporting event unlike any other, and we are thrilled to be involved. Just like the Lions know, analytics plays a crucial role in driving performance both on and off the pitch, and this is a fantastic opportunity to showcase our brand on a global stage."

The CCO of The British & Irish Lions, Tom Halsey, also welcomed ActiveOps on board, acknowledging their reputation for leveraging data and analytics to enhance operational performance. He expressed eagerness to collaborate as they prepare for the tour.

As part of their pre-tour preparations, the Lions are set to play a historic match against Argentina at the Aviva Stadium in Dublin on June 20, before departing for Australia. This matchup not only serves as a warm-up but also as an opportunity for the squad to refine their strategies and tactics ahead of the highly competitive tour.

ActiveOps specializes in Decision Intelligence tailored for operational needs, aiming to enhance efficiency and productivity across various sectors. The partnership with the Lions allows them to bring their expertise in data analytics to the world of rugby, providing insights that can significantly influence game strategies and player performance.

With the Lions’ rich history of showcasing top talent from England, Ireland, Scotland, and Wales, this partnership is expected to not only elevate the tournament experience but also promote growth in data-driven sports analytics. The British & Irish Lions represents more than just a team – it stands as an emblem of sporting excellence and a commitment to pushing boundaries in the world of rugby.

The Lions are expected to play several matches against formidable opponents during their tour, making full use of ActiveOps's analytics capabilities to glean insights that can enhance their performance on the field. As they prepare for what's anticipated to be a challenging yet exciting tour, both organizations are poised to make significant impacts in their respective fields – ActiveOps in data analytics and the British & Irish Lions in professional rugby.

For further details, visit ActiveOps's website. This partnership is just the beginning of a collaboration that promises to enhance not just team performance but also the overall viewer experience, harnessing the power of data and analytics to redefine how sports are played and experienced on a global stage.

This partnership highlights the ever-growing relationship between technology and athletics, showcasing how data can transform traditional sports into refined showcases of skill and strategy. With data playing a pivotal role in decision making, the British & Irish Lions look to maximize their potential and bring home the trophy while paving the way for future tours.

In conclusion, this collaboration between ActiveOps and the British & Irish Lions sets a new standard in sports analytics, ensuring that both the players and the viewing audience are engaged in a data-driven experience, ultimately bringing the best of rugby and technology together in 2025.