NBI Holdings Expands Its Footprint in Izu
NBI Holdings, based in Minato Ward, Tokyo, has just made a significant move by acquiring the renowned Izu Shimogamo Onsen, known as Hana no Omotenashi Nanraku, through its subsidiary, NBI Regional Revitalization Investment. The agreement was signed with Minraku Sho, the property owner, enhancing NBI's commitment to regional development and hospitality innovation.
Property Overview
The Izu Shimogamo Onsen stands out with its impressive self-sourced hot spring, boasting a flow rate exceeding 200 liters per minute. The ryokan features spacious rooms, each over 50 square meters, capable of accommodating various guests comfortably. With a total of 39 guest rooms, the property includes an extensive array of amenities such as large public baths, an outdoor bath, a restaurant, and a lounge, promising a luxurious experience for all visitors.
Vision for the Future
NBI Holdings has positioned itself as a collaborative company focused on creating vibrant communities. As part of its strategy, NBI aims to identify and leverage the inherent allure and potential of local resources that are often underutilized. The company recognizes the existing societal challenges, including the disparities between metropolitan and rural areas and the pressing issue of declining populations.
To address these challenges, NBI Holdings emphasizes utilizing financial and investment vitality alongside innovative solutions to activate local charm and resources. This acquisition aims to not only enhance the value of the Izu Shimogamo Onsen but also foster collaboration with local businesses to stimulate growth and community development.
Investment Goals
As NBI pivots its investment strategy, it plans to launch investments in hotels and ryokans nationwide starting in April 2025. The initial investment target of 20 billion yen has already shown a promising pace, leading to an upward revision of its goal to 30 billion yen by March 2027. This adjustment indicates the company’s ambition to push forward in a rapidly evolving hospitality landscape.
The company also intends to partner with domestic institutional investors and financial institutions as part of its aggressive investment strategy in the realm of hospitality.
Location and Accessibility
Hana no Omotenashi Nanraku is strategically located in South Izu, Shizuoka Prefecture. Designed for easy access, it lies approximately 2 hours and 30 minutes from Tokyo via the Limited Express Odoriko train, with a 15-minute bus ride from the Izu Kyuko Shimoda station. For those traveling by car, the ryokan is about a 3-hour drive from the Tokyo Seikan IC highway.
Conclusion: A Step Towards Revitalization
NBI Holdings strives to contribute to the revitalization of local communities by creating appealing and enriching travel experiences. The acquisition of Hana no Omotenashi Nanraku not only marks a significant business development for NBI but also represents a deeper commitment to the future of tourism and hospitality in Japan. The company believes that by harnessing local resources and working together with regional stakeholders, it can help overcome challenges and pave the way for enduring economic prosperity in rural areas.
For media inquiries, please contact NBI Holdings' Public Relations and IR Department at 03-6263-9193.
For more information, visit
NBI Holdings.