#Japan #Tokyo #Trend Report #Trepo #Alpha-Z Generation

Introduction

Trepo, a trend media platform targeting the Alpha-Z generation (those born from the late 1990s to around 2024), has released its predictions for the hottest trends of the second half of 2026. Through a comprehensive survey conducted among 1,000 female readers aged between teens and early 30s, Trepo has outlined the preferences across seven categories: Artists, Influencers, Characters, Fashion, Products, Food, and Spots. Let's dive into the exciting findings of this trend forecast!

Artist Category

1. MAZZEL

Leading the chart is MAZZEL, an eight-member dance vocal group that debuted in May 2023 following their participation in the audition show “MISSION×2.” Known for their entertaining YouTube show, “MAZZEL ROOM,” where their camaraderie and witty exchanges shine, the group has been rapidly gaining fans due to their impressive vocal and dance skills. They are set to embark on a fan meeting tour across 20 cities starting October 2026.

2. KO1KEYZ

The second place goes to KO1KEYZ, a 12-member global boys' group born from the audition series “PRODUCE 101 JAPAN: New World.” They are recognized as key figures opening a new path in the industry, with a scheduled debut set for October 7, 2026. Their growing fan base eagerly anticipates their future musical endeavors and performances.

3. ROIROM

Rounding out the top three is ROIROM, a male idol duo composed of Hirou Honda and Roi Hamagawa who gained attention through their strong vocal skills during “timelesz project.” Although they did not make the final debut group, they still garnered a significant following and are expected to make waves with their major debut in May 2026.

Entertainers and Influencers Category

1. Daichi Shiozaki

Claiming the top spot is Daichi Shiozaki from the boys' group M!LK, who has become famous for his fashion and engaging social media presence. His appearances have attracted significant attention, showing the growth of his popularity beyond the group’s activities.

2. Miyu Matsuzawa

Miyu Matsuzawa, known for her candid discussions about her sexuality and experiences, captured the second position. Her acknowledgment as the “Miss Chuo” in 2025 drew attention, paving the way for her participation in various media, showcasing her relatable narrative and inspirational persona.

3. Momo Sakurai

Momo Sakurai, a member of the idol group ≠ME, is third on the list. While her TikTok challenge gained traction, she also featured prominently on television, which helped broaden her appeal beyond traditional idol fans.

Character Category

1. Sugar Bunnies

Sugar Bunnies, a beloved Sanrio character duo, tops the rankings. Since their debut in 2004, they have undergone a resurgence in popularity, particularly amongst nostalgic fans from their childhood.

2. Rilakkuma/Korilakkuma

Taking second place is Rilakkuma, whose laid-back persona has found a new audience through recent collaborations and nostalgia-driven campaigns.

3. Ganadi

The third position is held by Ganadi, a charming character from Korea. Ganadi's adventures resonate with fans, especially after the opening of their pop-up store and expansive social media presence in Japan.

Fashion Category

1. Backpacks

Coming in first place in fashion trends is the stylish backpack, particularly the polka-dotted version from the Korean brand “heisan,” which is a winning combination of girly and sporty aesthetics.

2. Kumada Masashi Style

Kumada Masashi's coordinate style, characterized by layering tank tops over T-shirts, soared to fame, especially among Korean fashion enthusiasts.

3. Jelly Bags

The jelly bag, known for its transparent appearance, has gained traction among young Korean fashionistas, becoming a summer must-have.

Product Category

1. Setlog

Leading the products section is Setlog, a new social media platform allowing users to document their lives through short video clips, revolutionizing the way daily activities are shared.

2. Aikatsu!

Aikatsu! ranks second as fans revisit this nostalgic idol-themed franchise with a new card series set for release later in 2026.

3. GTO

Lastly, GTO, the long-running series, remains relevant with new adaptations launching in July 2026.

Food Category

1. Milk Tea

Taking the crown in the food category is the trendy milk tea, thanks in part to endorsements from popular K-pop figures and new brands entering the market.

2. Spicy Skewers

Spicy skewers made with various ingredients are gaining popularity in Japan after a successful launch of a Korean brand, bringing new flavors to the culinary scene.

3. Butter Mochi

Butter mochi, a dessert with a delightful texture reminiscent of its roots, has witnessed a surge in demand across many Japan’s cafes.

Spot Category

1. Todoroki Ravine

Todoroki Ravine, a stunning natural spot in Tokyo, has become a place to visit, particularly after the reopening of its pathways.

2. PokéPark Kanto

The much-anticipated PokéPark Kanto is now open in Yomiuriland, allowing fans to immerse themselves in the Pokémon world.

3. Tokyo Dream Park

Finally, Tokyo Dream Park, a new entertainment complex offering diverse events and experiences, launched in March 2026, promising to captivate visitors.

Conclusion

The findings illustrate a fascinating look into the preferences of the Alpha-Z generation as they seek unique experiences in entertainment, products, and food. As their influence grows, keeping an eye on these trends can provide insight into the cultural landscape of the future.