#Coravin #wine guide #by-the-glass

A Revolutionary Step for Wine Lovers

Coravin, Inc., a pioneer in the wine by-the-glass system, has launched an innovative platform called The Coravin Guide. This unique digital guide is the first of its kind, dedicated to curating exceptional by-the-glass wine offerings globally. With its debut in the United States, starting with California, Coravin aims to enhance the experience of wine lovers and sommeliers alike.

The Coravin Guide sets a new standard in recognizing establishments that champion the art of wine by-the-glass. Launching with a selection of venues, the guide highlights those with varied and extensive wine lists, structured through a distinctive tiering system. This system categorizes venues based on the number of wines available by the glass, offering a comprehensive view for wine enthusiasts. With categories such as One Glass (20-40 selections), Two Glasses (41-60), Three Glasses (over 60), and Greg's Hidden Gems (unique finds), it aims to promote exploration and appreciation of diverse wines.

A Focus on Discovery

Founder Greg Lambrecht expresses the essence of the guide perfectly: "Wine by-the-glass should be about discovery, not limitation." This philosophy resonates strongly with today’s consumers who are moving towards a mindset of ‘drinking less but better.’ As wine lovers increasingly seek opportunities to enjoy wines in smaller, more manageable servings, the Coravin Guide successfully addresses this desire for exploration without the constraints of traditional wine service.

Recognizing Quality and Diversity

Coravin’s CEO, Dave Krupinski, notes the evolving trends within the wine industry and stresses the importance of a platform that reflects these changes. The need for celebrating quality wines by the glass is apparent, and the guide serves as a valuable resource for both consumers and establishments. It's an open invitation for venues to participate without the necessity of utilizing Coravin's system, demonstrating the company’s commitment to fostering an inclusive community for wine enthusiasts.

Free Registration for Venues

Venues across the U.S. are encouraged to register for inclusion in The Coravin Guide, which promises to be a free and accessible platform. This encouraging move aims to propel the growth of by-the-glass offerings and enhance market visibility for participating establishments, creating a ripple effect in the wine culture.

The Expertise Behind Coravin

Since its inception in 2013, Coravin has revolutionized how wine is poured, allowing for the preservation of wine quality even after it’s been opened. Featuring advanced technology, the systems enable professionals and wine aficionados to enjoy refined, undiminished wine experiences across various occasions. With products like Coravin Timeless, Coravin Pivot, and Coravin Sparkling, the company reinforces its reputation among sommeliers, retailers, and wine lovers worldwide. These innovations have given rise to a growing trend where someone enjoys a glass of wine using Coravin every second across over 80 countries.

Conclusion

The introduction of The Coravin Guide marks a significant milestone in the wine industry, offering an engaging and dynamic resource for anyone passionate about wine. It bridges the gap between casual drinkers and connoisseurs, inviting all to explore wine one glass at a time. As more venues join, it is set to become the definitive guide for discovering the best by-the-glass wine options around the globe.