Olinas Partners with Capcom and Julia Gisella for PRAGMATA Launch Campaign

Olinas Corporation Collaborates with Capcom and Julia Gisella for PRAGMATA Launch

Olinas Corporation, based in Akasaka, Tokyo, has recently partnered with Capcom for a unique PR campaign centered around its new game "PRAGMATA." The campaign features the globally recognized artist Julia Gisella as the exclusive management partner in Japan, marking a strategic move to connect with diverse audiences across social media platforms such as YouTube Shorts, Instagram, and TikTok.

About "PRAGMATA"

"PRAGMATA" is a brand-new science fiction action-adventure game developed by Capcom, known for its blockbuster franchises like "Resident Evil" and "Monster Hunter." Set in a near-future lunar environment, the story follows two main characters: Hugh Williams, a human in a spacesuit, and Diana, an android girl made from Luna Filament. Together, they embark on an adventure that explores themes of friendship and human connection amid an AI-controlled world.

The game features innovative mechanics merging puzzle elements with shooting, alongside its unique material, Luna Filament. With a focus on providing an unprecedented gaming experience, this project is directed by a fresh team of young developers and aims to deliver something truly original. Due to its exciting premise, "PRAGMATA" is set to launch on April 17, 2026, for PlayStation 5, Xbox Series X|S, and Steam, with an extraordinary early sale projection of 1 million copies within just two days of release.

Game Information

- Genre: Science Fiction Action-Adventure
- Release Dates: 17th April 2026 (PS5, Xbox Series X|S, Steam); 24th April 2026 (Nintendo Switch 2, Japan)
- Platforms: PlayStation 5, Xbox Series X|S, Nintendo Switch 2, PC (Steam)
- Price: Standard version ¥7,990 (including tax); Deluxe Edition ¥8,990 (including tax)
- Publisher: Capcom Co., Ltd.
- Official Site: Visit Here

The Collaboration Background

The collaboration with Julia Gisella is particularly significant due to her unique standing as both a gaming content creator and an internationally acclaimed visual artist. Olinas proposed this campaign based on the strong visual and thematic commonalities between Julia and the character designs of "PRAGMATA," yielding a fresh perspective that diverges from traditional PR tactics often centered around game creators. This innovative strategy allows for the blending of art and gaming to reach new audiences, particularly those who admire art, fashion, and pop culture.

The content surrounding this campaign is available on the following platforms:

About Julia Gisella

Originating from Germany, Julia Gisella has amassed over 35 million followers across her social networks, establishing herself as one of the most promising young artists on a global scale. Her distinctive style combines photorealistic portraits, optical illusions, and elements of pop culture, generating significant attention particularly among Gen Z and Millennials. With collaborations involving famous musicians like Billie Eilish and Elton John, Julia has built an impressive portfolio spanning regions including Europe, South America, and the Middle East.

Moreover, she has worked with various brands, such as the Japanese alcohol marker company COPIC, producing collaborative products that showcase her unique artistic expressions. Her engagement with Japanese brands demonstrates a commitment to fostering strong partnerships in the region.

Official Social Media Accounts

- YouTube (Julia Gisella): 18.1 million followers
- TikTok (@juliagisella): 15.1 million followers
- Instagram (@julia_gisella): 2.4 million followers

Olinas' Exclusive Management Role

In June 2025, Olinas signed an exclusive management partnership with Julia Gisella in Japan. This promotional campaign for Capcom's "PRAGMATA" is just one of several initiatives aimed at capitalizing on her influence and creativity to support domestic and international marketing efforts for Japanese companies. Olinas positions itself as more than a campaign facilitator, leveraging its extensive experience to provide multifaceted proposals. As the exclusive management partner for Julia Gisella in Japan, Olinas seeks to actively develop collaboration initiatives across various sectors, including:

- Game and entertainment IP partnerships
- Joint projects with apparel, cosmetic, and lifestyle brands
- Exhibitions, events, and workshops
- Corporate campaign collaborations

Olinas is dedicated to enhancing Japanese firms' marketing capabilities both domestically and globally through Julia's influence and creativity. Interested companies and brands are encouraged to reach out for potential collaborations.

Company Overview

- Company Name: Olinas Corporation
- Address: Akasaka, Minato-ku, Tokyo 1-5-12
- Representative: Ayaka Ozeki
- Founded: January 2010
- Business Areas: Digital marketing, social media strategy, influencer management, cross-border e-commerce support, and creator collaboration projects
- Website: Visit Here