Food Battle 2025
2025-06-24 03:30:33

The Ultimate Food Battle: Fighting Food Waste While Indulging in Deliciousness!

The Grand Food Battle: King of Bite 2025



On November 23, 2025, the much-anticipated final showdown of the King of Bite series will take place at Shinagawa The Grand Hall. Organized by KNOCK Co., Ltd., this event is set to make waves as one of Japan's largest eating contests, featuring a unique twist—combatting food waste by utilizing unconventional vegetables. Attendees can now purchase their spectator tickets and enjoy an unforgettable experience!

About the Event


The King of Bite 2025 Autumn event, themed "Beyond the Limits: Reducing Food Waste with the Power of Eating," promises to be bigger and more thrilling than ever. After making a significant impact in its inaugural event in Kawasaki and with an even grander sequel in Shimokitazawa, this third installment will surely leave an impression. The event aims not only to provide entertainment but to also raise awareness of Japan's food culture while tackling the severe issue of food waste.

KNOCK aims to create a world filled with joy through the fusion of food and entertainment. The event will spotlight various dishes made from surplus or imperfect vegetables to help reduce waste and shift perceptions about such produce.

A Showdown to Remember


King of Bite athletes, known as "eating champions," will gather to battle it out in four intense matches. This year, we expect over 23 participants, including popular influencers and additional renowned figures in the competitive eating realm. Each match will feature unique recipes that utilize non-standard produce, further paving the way for our goal to eliminate one ton of food waste during the event.

Spectators can also enjoy the thrill of eating and drinking during the matches, with exclusive foods available that reflect the essence of the competition. Feel the adrenaline rush as you witness these spectacular eaters push their limits!

The event is expected to attract around 418 attendees, contributing to not just watching but engaging with the food waste reduction initiative actively.

Ticket Information


Tickets are available in three categories: S, A, and B seats, each offering unique perks. For S-seat purchasers, a chance to take a commemorative photograph with all participants is included. Moreover, alongside the eating contests, the event will also provide food and drink made from surplus vegetables for sale.

Competing Events


On that exhilarating day, expect to see:
  • - The Power Champion Contest
  • - Large Serving Team Battle
  • - The Speed Championship for the fastest eaters
  • - The Monster Match featuring multiple team dynamics.

All these competitions will help us gather insights and knowledge around the pressing issue of food waste through the eyes of our passionate contestants.

Engaging the Community


In partnership with Frifull, a company dedicated to reducing food waste, we will collect one ton of surplus vegetables from farmers nationwide. The goal is to use these unconventional yet delicious ingredients to produce spectacular dishes that will excite contestants and attendees alike. These efforts are essential for spreading awareness about food waste and showcasing how we can actively participate in sustainability.

Previous events have successfully reduced food waste by 1.6 tons and 501 kg in the earlier rounds, demonstrating the effectiveness of this initiative.

Celebrities and MCs


Esteemed eating icons, including Moeazu and Russian Sato, will take on the role of the main hosts and engage the crowd with entertaining segments and anecdotes throughout the event. Guests can also enjoy the insight of seasoned competitive eaters like Takahashi Michael and Kouya Yamamoto, ensuring a richer experience for all enthusiasts attending.

Capture the Moments!


Throughout the event, large posters, life-size panels, and thoughtful message boards will allow visitors to engage with each other as they capture memories. Videos from past competitions are available on the Samurai Eating YouTube channel, showing the thrilling atmosphere of these contests.

Mark your calendars for November 23, 2025, at Shinagawa The Grand Hall for a mind-blowing experience at the King of Bite—Autumn Edition. Don’t miss out on this unique blend of culinary enjoyment and social responsibility!

For more ticket details, check our official website: KNOCK Co., Ltd.


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Topics Entertainment & Media)

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