#Snapchat #RWS Global #AR Experiences

Snapchat and RWS Global Team Up for Enhanced Fan Experiences

In an exciting collaboration announced on July 9, 2025, Snap Inc., the social technology powerhouse known for its innovative approach to communication, has partnered with RWS Global, a leader in creating unique moments across sports and entertainment. This partnership is set to transform how fans engage with their favorite events, leveraging the capabilities of augmented reality (AR) to provide immersive experiences that were previously unimaginable.

The initiative kicks off with two prominent global sporting events: the World Aquatics Championships in Singapore, running from July 11 to August 3, and the British and Irish Lions Tour across three cities in Australia on July 19, 26, and August 2. The deployment of Snapchat’s AR lenses will be integrated with RWS Global's cutting-edge PV4 software, which is designed to deliver a seamless blend of video, graphics, and interactive content in stadiums.

A Revolution in Fan Engagement

This partnership aims to enhance the fan experience significantly. RWS Global's PV4 software stands out as a centralized video and graphics system that can seamlessly integrate live game data and interactive graphics. This revolutionary technology allows event organizers to create unique augmented reality experiences that are customizable according to sponsor needs, further driving revenue opportunities for event hosts.

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