#USA #Chicago #Choose Chicago #Civic Pride #Chicago tourism

Choose Chicago Unveils a New Marketing Campaign

In an exciting move to enhance its international standing as a travel destination, Choose Chicago has launched a brand-new global marketing initiative dubbed Never Done. Never Outdone. Officially announced at the U.S. Travel Association's IPW 2025, this campaign aims to position Chicago as a premier spot for leisure travel, meetings, and events while celebrating the city's dynamic energy and community spirit.

Understanding the Campaign's Roots

The Never Done. Never Outdone. campaign stems from an extensive year-long brand strategy effort, characterized by over 300 community and industry engagement sessions. Over time, input from local residents, businesses, and various community stakeholders played a crucial role in shaping the campaign. The focus on inclusivity allowed the initiative to reflect the true essence of Chicago, ensuring that the voices of its cities were heard and valued.

Kristen Reynolds, President and CEO of Choose Chicago, emphasized the importance of community feedback: “This message is steeped in community and stakeholder feedback and speaks to the continued evolution of our city.” By leveraging this grassroots involvement, the campaign aims to foster economic vitality throughout Chicago's diverse neighborhoods.

A Spellbinding Invitation

Set against the backdrop of peak tourist season, the campaign serves as an invitation to explore the city’s breathtaking offerings—from world-class cuisine and stunning lakeside views to vibrant neighborhoods ready for discovery. Chicago’s Governor, JB Pritzker, expressed pride in the announcement, asserting that the campaign is a testament to what the city has to offer and a catalyst for sustaining the highly lucrative tourism industry.

Engaging Diverse Audiences

What differentiates this campaign from its predecessors is its targeted approach—it intends to resonate with a wide audience, encompassing not just casual tourists but also meeting and event planners, creative individuals, international sports fans, and local residents. According to Lisa Nucci, Chief Marketing Officer at Choose Chicago, “Never Done. Never Outdone. reflects a mindset that's deeply original, bold, open-minded, and grounded in community.”

This interconnected strategy marks a paradigm shift in how Choose Chicago positions itself. By appealing to a broader spectrum of audiences, the campaign aims to elevate not only tourism but Chicago's reputation as a hub for culture, cuisine, and innovation.

Campaign Rollout and Strategy

The unveiling at the IPW was marked by a stunning campaign video featuring local Grammy Award-winning artist J. Ivy. As the campaign takes off, advertisements are set to roll out in key markets, including major U.S. cities such as Atlanta, Los Angeles, Miami, and New York. Internationally, targeted areas with high travel potential include Brazil, Canada, Japan, and the United Kingdom.

The campaign will build engagement locally before expanding nationally and internationally, fostering excitement and anticipation among Chicagoans and travelers alike. Choose Chicago anticipates that the widespread advertising will galvanize community participation while promoting reasons to visit the city.

Championing Growth and Collaboration

Glenn Eden, Chair of Choose Chicago's Board, couldn't be prouder of this initiative, recognizing its significance in highlighting the communal love for the city. He remarked that the campaign transcends mere advertising, embodying a celebration of Chicago's vibrant neighborhoods and cultural richness. The initiative is also a collaboration with various creative agencies, ensuring a holistic and dynamic approach to the campaign's execution.

Conclusion

As Never Done. Never Outdone. steps onto the global stage, it symbolizes a commitment to authenticity, collaboration, and progress, inspiring both visitors and locals to embrace the ever-evolving spirit of Chicago. The marketing entity's dedication to a comprehensive, community-driven campaign is a refreshing reminder of the power of local input in shaping the narrative of a city. In a world continually grappling with changes, Chicago stands proud, inviting all to explore a city that is truly relentless in its pursuit of excellence and creativity.