UCHINO Rice Program
2025-05-21 09:18:40

Exploring the Importance of Agriculture through UCHINO Rice Program Experience

Understanding the Significance of Agriculture Through Employee Welfare



In today's fast-paced corporate world, it's rare for a company to emphasize the roots of its employees' food supply. However, Fastcom Holdings, headquartered in Chuo-ku, Tokyo, has taken a unique initiative to bridge that gap with their UCHINO Rice Program. Entering its seventh year, this innovative welfare scheme not only boosts employee morale but also fosters a deep understanding of agriculture and sustainability among the staff.

On May 28, 2025, Fastcom is set to conduct a hands-on rice planting workshop at Seinonsha in Kazo City, Saitama. This event underscores the company's commitment to educating employees on the importance of food production and the forces of nature that make it all possible. Participants will have the opportunity to immerse themselves in the rice-planting process—nothing beats stepping into a rice field to appreciate the agricultural journey first hand.

The UCHINO Rice Program: A Unique Employee Benefit



Since its inception in January 2018, the UCHINO Rice Program has provided each employee with quality rice monthly, enhancing their quality of life while simultaneously supporting local farmers. This forward-thinking benefit not only assures the health and lifestyle of employees but also offers critical monetary support to contracted farmers. By implementing a pre-payment system where Fastcom pays farmers directly, the company stabilizes farmers' incomes and fosters a strong community connection.

Moreover, employees have the option to return a portion of their monthly rice to the company, which can be donated to children’s food programs and single-parent households, integrating community support directly into the company's ethos.

As the program celebrates seven successful years, Fastcom has seen overwhelmingly positive feedback from employees. Building on this achievement, Fastcom established UCHINO, a dedicated subsidiary to extend this welfare model to other companies starting from May 1, 2025. The goal is to inspire other businesses to adopt similar sustainable agricultural support initiatives.

Expanding the Reach of UCHINO Services



In response to inquiries from other organizations interested in implementing comparable welfare programs, UCHINO aims to scale nationally. The service strives to elevate employee satisfaction while bolstering rice farmers and promoting the Sustainable Development Goals (SDGs). Each participating company can customize the quantity of rice distribution to suit their specific needs, creating unique welfare plans that resonate with their workforce.

The flexibility of the UCHINO program allows organizations to design a benefit plan that maximizes employee satisfaction—a crucial factor in today’s competitive job market. Furthermore, this initiative empowers employees to contribute positively to society while enhancing their connection to the food they consume.

Fastcom Holdings plans to broaden the reach of UCHINO, thus promoting nationwide agricultural support, setting a new standard for employee welfare. This collaborative effort not only benefits employees but also reinforces corporate responsibility towards the agricultural sector and the wider community.

In conclusion, the UCHINO Rice Program represents more than just a welfare initiative; it’s a movement towards a sustainable future, connecting employees back to the agricultural roots of their food sources. Join Fastcom in this remarkable journey of food education and corporate responsibility.

For more details about UCHINO and its services, feel free to contact Fastcom Holdings.

Media and Inquiry Contact:


  • - Company: Fastcom Holdings Co., Ltd.
  • - Address: 2-14-10 Urban Net Nihonbashi, 1F 2F, Nihonbashi, Chuo-ku, Tokyo 103-0013, Japan
  • - Contact: Nishi-zono, Deguchi
  • - Phone: 03-6661-9260
  • - Email: [email protected]


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