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Sumikko Gurashi Collection Celebrates 10 Years!

The beloved Sumikko Gurashi collection marks a significant milestone this year, celebrating its 10th anniversary! San-X Co., Ltd., based in Chiyoda, Tokyo, is excited to announce the launch of special commemorative items, including the nostalgic "Reproduced Capsule Plush Toy" and the new series titled "Fruit Parlor." These new products will be available in retail stores and online shops starting in early October 2025.

Special 10-Year Anniversary Item

Since its inception, Sumikko Gurashi has captured the hearts of fans with its unique charm and quirky characters. This year, to celebrate a decade of delightful experiences, fans can look forward to the release of special items, which include:

• - The nostalgic Reproduced Capsule Plush Toy, harkening back to the earlier days of the collection, now presented in a fun capsule case. One highlight is the stylish "Tapioca" character styled as a Sumi-gami.

New Series: Fruit Parlor

In addition to the anniversary items, the collection introduces an exciting new series entitled "Fruit Parlor." This series invites fans to immerse themselves in a whimsical world where Sumikko characters engage in fruit-themed adventures. Key features of this collection include:

• - Sumikko characters dressed as waitresses, complete with fruity costumes, such as those resembling delicious strawberry parfaits and Zucotto cakes.
• - Fun items such as ponchos that transform their plush forms into fruits like apples.
• - Adorable fruit sandwich purses, perfect for carrying small treasures.

Plush Goods Galore

The charm of Sumikko characters extends beyond plush toys. Fans can look forward to a variety of new plush merchandise designed with functionality in mind:

• - Pass cases and coin purses emulating the characters' fluffy appearance and materials.
• - Mini-cleaners, perfect for wiping smartphone screens, ensuring fans can always keep their devices pristine!

To see the latest Sumikko Gurashi products and updates, visit their official website:

• - Sumikko Gurashi Official Site
• - San-X Online Shop
• - Shop List (Note that product availability may vary by location.)

Featured Products to Look Forward To

Here’s a peek at some of the exciting products launching soon:

• - Reproduced Capsule Plush Toy (1,320 yen each, tax included): Seven variations available.
• - Standard Plush Toys (1,540 yen each, tax included).
• - Plush Toy Sets (2,200 yen, tax included): Two-piece collections.
• - Hanging Plush Toys (1,650 yen each, tax included).
• - Dress-Up Sumikko (1,045 yen each, tax included).
• - Portable Sumikko Toys (2,200 yen, tax included): Made of synthetic leather and PVC.
• - Sumikko Collection Pouches (2,420 yen, tax included): Crafted from polyester, synthetic leather, and PVC.
• - Plush Reel Pass Cases (2,750 yen each, tax included).
• - Plush Coin Cases (1,760 yen each, tax included).
• - Mini Mini Plush Cleaners (935 yen each, tax included).

What is Sumikko Gurashi?

Created in 2012 under the theme "This is where I feel comfortable," Sumikko Gurashi is a collection of characters that resonate with a broad audience thanks to their slightly negative yet relatable personalities. The characters exemplify the Japanese culture of preferring the corner spots, whether on a train or at a café. Their relatable quirks and storylines offer comfort and authenticity, making them beloved figures in modern pop culture. To find out more about these fascinating characters, click here.

Stay Updated on Sumikko Gurashi

Don’t miss any updates regarding new merchandise and events! Follow them on social media:

• - Sumikko Gurashi on X
• - San-X Sumikko Communication Site

San-X is renowned for their original character creations, including Rilakkuma and Tarepanda, producing over a thousand unique characters that have delighted fans worldwide. The blend of cuteness and subtle humor is a hallmark of their design philosophy, making their characters not just charming but also deeply relatable.

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