BreakingDown x AdCruise
2025-07-10 07:43:34

NY Corporation Partners with BreakingDown for a Unique Advertising Boat Experience in Osaka

NY Corporation and BreakingDown Team Up for Advertising Innovation



In an exciting collaboration, NY Corporation, headquartered in Shinjuku, Tokyo, is set to launch a unique advertising campaign through its innovative LED advertising boat, the LED AdCruise. This partnership will coincide with the popular fighting event, BreakingDown, and will take place from July 6 to July 12, 2025.

Overview of the Campaign


The campaign will be conducted on the LED AdCruise, a state-of-the-art advertising vessel equipped with two large LED screens, each measuring about 2m x 8m, along with powerful speakers. The boat will travel along the Dotonbori River in Osaka, showcasing engaging content about BreakingDown, aimed at drawing in younger audiences, tourists, and social media users. The highlight of the event will occur on July 11, when the special advisor and influencer, Riku Shirakawa, will take a ride on the AdCruise, creating an even more significant buzz during the promotional period.

From 4 PM to 9 PM each day, the LED AdCruise will display related footage, including athlete introductions, event promotions, and social media-friendly videos. This initiative aims to generate excitement and anticipation ahead of the BreakingDown 16 main event scheduled for July 13, 2025.

The LED AdCruise: A New Breed of Advertising Medium


The LED AdCruise represents a pioneering approach to advertising in Japan. As a moving watercraft, it excels in grabbing attention, providing high visibility, and enhancing audience engagement through a blend of audiovisual experiences. By navigationally traversing key areas of Osaka, the AdCruise promises to deliver a visually stunning and interactive marketing experience that is especially appealing to local residents and tourists.

Explore BreakingDown


BreakingDown is renowned for its concept of determining the strongest competitors in just one minute, created by the popular fighter and influencer, Mikuru Asakura. With unpredictable matches, a colorful cast of competitors, and compelling narratives, the event has garnered significant interest, particularly among younger demographics, sparking extensive discussions across social media platforms. BreakingDown 16 is set to take place on July 13, and the collaboration with the AdCruise is strategically designed as a promotional push leading up to this major event.

Who is Riku Shirakawa?


As a highly regarded special advisor for BreakingDown, Riku Shirakawa is not only an esteemed fighter but also a popular influencer. His involvement on July 11 will enhance the promotional efforts, turning the AdCruise event into a must-see spectacle for fans and spectators alike. He will be navigating from Utsunomiya Bridge to Nipponbashi, adding an exciting element to the river cruise experience.

Company Background


NY Corporation, founded in November 2009, specializes in outdoor advertising, LED media, event planning, and promotional support. Located in Shinjuku, Tokyo, the company has established a reputable presence in the advertising industry. For further details about their services, you can visit their official website or the dedicated AdCruise page here.

Contact Information


If you have any inquiries, please reach out to NY Corporation:
  • - Tel: 03-6457-6516
  • - Email: info@ny-corporation.net

This innovative campaign promises to create unforgettable memories in the vibrant streets of Dotonbori and set a new standard for experiential marketing in Japan.


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Topics Entertainment & Media)

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