#Brazil #São Paulo #Japan Technology #SET EXPO 2026 #Japanese Pavilion

Introduction

The Ministry of Internal Affairs and Communications of Japan is gearing up for a significant presence at one of Latin America's largest exhibitions, SET EXPO 2026, which will take place in São Paulo, Brazil. This event, organized by the Brazilian Society of Television Engineering (SET), aims to promote advanced technologies related to communication, broadcasting, media, and entertainment. The Japanese Pavilion is set to showcase Japan's latest innovations in these fields, while simultaneously inviting Japanese companies to apply for participation.

Background

Over recent years, Latin American nations have been enhancing their global presence supported by steady economic growth. Brazil, in particular, has emerged as a crucial partner for Japan due to its shared democratic values and market-oriented economy. Since adopting Japan's terrestrial digital television broadcasting techniques in 2006, collaboration between the two countries has deepened significantly in the broadcasting sector. Notably, in March of last year, Japan and Brazil celebrated the 130th anniversary of their diplomatic relations by signing a memorandum of cooperation between the Ministry of Internal Affairs and Communications of Japan and Brazil's Ministry of Communications, aiming to further strengthen ICT cooperation.

Recently, Brazil has taken significant strides towards technological advancement. In August of last year, a presidential decree was signed, establishing technical standards for the next-generation broadcasting project, dubbed "TV3.0," which aims to merge broadcasting and internet services. Brazilian stakeholders have expressed great expectations for Japan's technologies as they move toward the practical implementation of TV3.0. This exposition serves as a timely platform for Japan to promote its cutting-edge technologies in communications, broadcasting, media, and entertainment industries, thus efficiently tapping into the burgeoning TV3.0 market in Brazil.

Exhibition Details

• - Event name: SET EXPO 2026
• - Dates: August 17-20, 2026
• - Location: Anhembi District, São Paulo, Brazil
• - Exhibition Focus: The Japanese Pavilion will feature a wide range of broadcasting technologies and related equipment. For more specifics on the exhibition, please refer to the organizer's website: SET EXPO

Application Process

Japanese companies interested in exhibiting at the Japanese Pavilion should reach out by April 13, 2026, providing the following information:
1. Company name, contact person, and contact details
2. Description and images of the products or technologies to be showcased. Each exhibition participant will have an allocated space of approximately 10 square meters, subject to change based on the number of applicants.
3. Any additional requests or requirements.

Additional Notes

• - Should there be interest from participants, we may explore opportunities to facilitate networking events or business matching sessions with Brazilian government entities and companies.
• - Participants will be responsible for their travel expenses, accommodation, meals, transportation, and equipment shipping costs.
• - The Ministry will provide the exhibition space along with essential structural elements such as booths and signage. Detailed guidance on exhibition methods will be communicated at a later date. In the event of multiple applications, selections will be made with consideration of the exhibition's purpose and balance.

Conclusion

This exhibition represents a tremendous opportunity for Japanese companies to showcase their innovations and expand their footprint in the vibrant Brazilian market. With strong historical ties and collaborative prospects, Japan's participation in SET EXPO 2026 promises to reinforce bilateral relations while contributing positively to the rapidly developing landscape in Latin America, especially in the broadcasting and media sectors.