STRAUSS Takes Center Stage as the Presenting Sponsor for Netflix's MLB Event at Field of Dreams

STRAUSS: Bringing Craftsmanship to Baseball

In an exciting announcement, STRAUSS has stepped up as the presenting sponsor of Netflix's MLB coverage at the iconic Field of Dreams. This event, a highlight of the baseball calendar, showcases not just the game but also the professionals whose expertise ensures a flawless experience at one of America's most cherished baseball venues.

Scheduled for August 13, 2026, this year’s Field of Dreams game will feature the Philadelphia Phillies taking on the Minnesota Twins. As millions tune in globally, STRAUSS aims to shine a light on the vital roles played by groundskeepers and field crews in transforming a humble cornfield into a world-class baseball stage. The essence of baseball goes far beyond the players — it includes the unseen heroes who maintain the field.

Throughout Netflix's live pregame and postgame programming, STRAUSS's commitment to craftsmanship will be highlighted, reinforcing the brand’s message that excellence starts even before the first pitch. In-game segments will feature the dedicated teams who work diligently in STRAUSS workwear, a testament to the brand's connection with hardworking professionals in various fields.

Henning Strauss, CEO of STRAUSS, shared, "Every great performance begins long before the stadium lights turn on. Our partnership with Netflix allows us to celebrate the unsung heroes of the game!" This integration represents a unique opportunity for STRAUSS to align itself with an iconic sporting event while promoting the values it stands for — craftsmanship, teamwork, and commitment.

Displaying the STRAUSS logo and elements throughout the broadcast, the brand intends to remind viewers that the preparation and dedication that go into preparing a ballpark are just as critical as the athletes competing on it. In an age where sports broadcasts draw in viewers from over 190 countries, this partnership with Netflix offers STRAUSS a chance to reach a worldwide audience while emphasizing the importance of skilled tradespeople.

Craftsmanship is Key

The Field of Dreams game is not just a celebration of baseball; it is a showcase of teamwork and expertise that allows the game to thrive. STRAUSS's long-standing ethos celebrates the craftsmanship that goes into every aspect of work, from manufacturing to agriculture and beyond. As one of the leading brands in performance workwear since its establishment in 1948, STRAUSS has built a reputation for reliability and innovation. With roots in the family business model and a heritage symbolized by the ostrich logo, STRAUSS is viewed as a trusted partner to tradespeople and professionals around the globe.

In 2026, STRAUSS opened a base in Columbus, Ohio, marking its expansion into the U.S. market and solidifying its stance as a leading workwear provider. The brand consistently participates in trade shows across the United States, connecting with audiences and showcasing its commitment to the industry.

As fans gear up for the 2026 MLB at Field of Dreams game, they can expect to not only enjoy a thrilling baseball match but also gain insights into the hard work that makes such great sporting events possible. The coverage, exclusively available on Netflix starting at 6:30 PM ET, promises to deliver an engaging viewing experience intertwined with the rich storytelling of baseball’s traditions and the expertise behind the scenes.

In summary, STRAUSS's sponsorship of the Field of Dreams event exemplifies its dedication to craftsmen and the essential roles they perform, both in sports and in society at large. This collaboration with Netflix signifies a monumental step into the world of global sports broadcasting and reinforces the brand's aim to honor and advocate for the skilled labor that keeps our world functioning build, one performance at a time.