Sandbox VR's New Chapter in Winston-Salem
On August 14, 2026, Sandbox VR, renowned as the leading destination for immersive virtual reality experiences, will officially open its first location in North Carolina, specifically in downtown Winston-Salem. This new venue marks a significant milestone in the company's ongoing expansion efforts. With a commitment to delivering innovative entertainment, Sandbox VR is partnering with the Madison Bennett Corporation to launch this cutting-edge facility, which will cater to thrill-seekers of all ages.
Situated in a spacious 6,000-square-foot area that once housed a CVS, the Sandbox VR venue is designed to offer an exhilarating escape from reality. The location will host four dedicated virtual reality rooms, where groups of up to six players can don sophisticated headsets, haptic vests, and motion sensors for a fully immersive experience. This high-tech setup allows guests to physically interact within the game environment, enhancing the feeling of real-life presence in virtual settings. Notably, patrons can relive their adventures with personalized highlight videos, ensuring that the excitement continues long after they leave.
Arthur Hengler, the franchise owner of Sandbox VR in Winston-Salem, expressed genuine enthusiasm about the venue's opening. He emphasized that downtown Winston-Salem is a thriving environment with a vibrant mix of restaurants, nightlife, and entertainment, making it an ideal location for Sandbox VR. Hengler anticipates welcoming families, students, professionals, and tourists alike to discover the immersive technology that Sandbox VR provides.
The company is not only expanding within North Carolina but has also been making waves globally. Since its inception in 2016, Sandbox VR has achieved impressive milestones, including over 150,000 players visiting their venues each month and generating $300 million in lifetime sales. The venue's unique entertainment offerings have attracted attention, contributing to the rapid growth of their corporate-owned locations and a broad franchise program. Currently, Sandbox VR operates over 90 locations across five continents and 12 countries.
Sandbox VR provides not just games, but a wide array of engaging experiences. By collaborating with notable partners like Netflix to create experiences such as "Stranger Things Catalyst," they offer exclusive content that resonates with diverse audiences. Moreover, new experiences like the "Age of Dinosaurs" are developed in partnership with the Natural History Museum of London, ensuring an educational yet thrilling adventure for participants.
This new venture in Winston-Salem promises to redefine group entertainment, transforming ordinary outings into unforgettable memories. Sandbox VR’s unique approach has garnered it significant acclaim, evidenced by more than 250,000 five-star reviews from guests worldwide.
The company has financial backing from prominent investors, including Andreessen Horowitz and the Alibaba Entrepreneurs Fund, as well as high-profile celebrities such as Kevin Durant, Justin Timberlake, and Katy Perry. Their continued growth and innovation have led to recognition as one of Fast Company's Most Innovative Companies and a consistent presence on the Inc. 5000 list for America's fastest-growing private enterprises.
As part of the opening celebration, Sandbox VR is offering a special presale promotion with a 30% discount for those who book before August 13, 2026. This initiative allows early adopters to experience this exciting new venue at a reduced rate.
As Sandbox VR makes its debut in Winston-Salem, it sets the stage for the future of entertainment, inviting everyone to step into a world where virtual reality knows no bounds. Those interested in visiting the new venue can find more information and make reservations at
sandboxvr.com/winstonsalem.
In conclusion, the arrival of Sandbox VR in North Carolina signifies not only an expansion of their innovative offerings but also a boost to the local entertainment landscape. With growing interest in virtual reality technologies, Sandbox VR is well-positioned to captivate the hearts and minds of many, ensuring that Winston-Salem becomes a hub for next-generation entertainment options.