#Japan #FoodTech #Food Waste #FUJIMI #ASTRA FOOD PLAN

ASTRA FOOD PLAN's Entry into the U.S. Market

ASTRA FOOD PLAN, a food tech startup based in Fujimi City, Saitama Prefecture, is set to embark on an exciting journey into the U.S. market. The company, under the leadership of CEO Chihiro Kano, has recently been accepted into the Foodtech Cross Bridge Program, a specialized initiative designed for startups aiming to penetrate the American food landscape. This program is operated by UnlocX in partnership with KitchenTown in San Mateo, California, along with the Japanese company Livness and The Spoon in Seattle, Washington.

About the Foodtech Cross Bridge Program

The Foodtech Cross Bridge Program aims to assist selected companies in strategically entering the U.S. market. It provides a comprehensive support system, from strategy formulation to consumer testing and access to local networks. Following the selection, ASTRA FOOD PLAN will refine its business strategies, enhance its vision, and evaluate its competitive position to prepare for an intensive support program scheduled to take place at KitchenTown in July 2026.

ASTRA FOOD PLAN is known for its innovative product, Gururiko®, which is designed to address the hidden food waste problem through an advanced drying and sterilization technology. This technology helps to repurpose agricultural byproducts that are often disregarded, allowing for sustainable practices in food production.

The Importance of Gururiko®

The term “hidden food waste” refers to the unevaluated parts of agriculture such as surplus crops and substandard products that typically do not make it to market. By utilizing its patented high-temperature steam roasting machine, ASTRA FOOD PLAN has been able to transform these overlooked materials into valuable food powders through a process that effectively preserves flavor and nutritional quality.

Key Features of the Steam Roasting Machine

1. Preservation of Flavor and Nutrients: Using superheated steam at high temperatures, the machine suppresses oxidation and prevents nutrient loss. Interestingly, some ingredients even see an increase in umami compounds and higher nutritional values compared to traditional hot-air drying processes.

2. Cost Efficiency and High Production Rates: The development of a boilerless steam generation system allows for remarkably high energy efficiency, addressing the cost challenges associated with conventional drying methods. The continuous production nature of the machine significantly enhances productivity.

3. Rapid Sterilization and Drying: With heating times as brief as 5 to 10 seconds, the machine efficiently sterilizes while minimizing degradation, ensuring safe food processing without compromising quality.

The Gururiko® line embodies the essence of the circular economy by converting formerly wasted materials into tasty, nutritious products. This innovative method not only tackles food waste but also enriches the marketplace with high-quality ingredients.

Looking Ahead

ASTRA FOOD PLAN's acceptance into this program marks a significant milestone in its mission to tackle hidden food waste on a global stage. By leveraging its technological advancements and unique products, the company aims to explore potential opportunities in the expansive U.S. market.

Recruitment Opportunities

Currently, ASTRA FOOD PLAN is looking to expand its team and is open to new talent. The company encourages interested individuals to explore job opportunities through their official website.

For those intrigued, more information about ASTRA FOOD PLAN and its revolutionary processes can be found at ASTRA FOOD PLAN Official. Their commitment to innovatively combating food waste positions them as a crucial player in the increasingly relevant field of sustainable food technologies.

Additionally, for any inquiries regarding the Steam Roasting Machine or to understand more about Gururiko®, visit this link.