Major League Player Munetaka Murakami's Charitable Drive
In a remarkable act of generosity, Major League Baseball player Munetaka Murakami from Kumamoto has donated 10 million yen to assist those affected by the recent Kumamoto earthquake. This contribution is just the beginning, as he has teamed up with the company Kosu.kuma for a unique charity project named "Beve". This initiative aims to foster community involvement through sales of exclusive caps, with all profits directed towards the "Reiwa 8 Kumamoto Earthquake Relief Fund".
The Beve Project: A New Standard for Social Engagement
"Beve" is anchored in Murakami's personal experiences, driving his commitment to give back during these challenging times. The project, launched in February 2026, has already raised 3,760,000 yen in donations. The goal is to redefine the way contributions and social engagement are perceived, making giving a natural extension of everyday life. The project seeks to eliminate the psychological barriers that often accompany charitable actions, promoting a culture where supporting social causes is as enjoyable as fashion.
Details of the Charity Cap Initiative
To further widen the circle of support for Kumamoto, the project will feature a limited edition cap titled "B Cap [Kmmt]". Available for pre-order from August 15 to August 31, 2026, the cap will be sold for 6,050 yen, including tax. After covering production costs, all remaining proceeds will go to the relief fund. Detailed reports on the donation amounts and completion will be published on the Beve official site after the campaign concludes.
Product Specification
- - Product Name: B Cap [Kmmt]
- - Size: Free (adjustable from 52 to 60 cm)
- - Color: Black
The cap features a raised embroidered 'B' logo on the front and an affectionate '♡Kmmt' embroidery on the side, symbolizing Murakami's ties to his hometown. Made from high-quality cotton twill that combines softness with a nice sheen, this cap is designed for a wide range of ages and genders, thanks to its adjustable strap.
Purchase Link: Beve Official Online Shop
Beve Instagram
Munetaka Murakami's Personal Message
In light of the recent earthquake, Munetaka Murakami expresses his heartfelt sympathies to all affected. For him, Kumamoto remains a cherished hometown, and this situation prompted him to think deeply about how he could contribute. He recalls the Kumamoto earthquake that struck a decade ago when he, as a high school sophomore, experienced a period of inactivity from baseball. During that challenging time, he was uplifted by the support of others.
Through this initiative, he aspires to return the kindness he received and hopes that these efforts will help victims resume their daily lives as soon as possible.
About Kosu.kuma Co., Ltd.
Kosu.kuma is an innovative planning company focused on merging play and creativity into social implementation. The founding members have been involved in developing content for popular YouTube channels. They are dedicated to addressing the drawbacks of a profit-driven society, launching the independent project "FLIP" to challenge conventional norms. Their approach aims to transform feelings of discomfort and passion into entertainment, breaking the cycle of a predictable future.
For more information, visit:
Kosu.kuma Website