#Japan #Matchmaking #Kochi #Tapple

Introduction

In a significant move to foster connections and marriages, Tapple, a leading matchmaking app in Japan, has entered into a partnership with Kochi Prefecture. This collaborative effort aims at addressing the diverse needs related to dating and marriage support by leveraging Tapple's platform, especially in light of Japan's declining birth rates and societal concerns surrounding population decrease. The agreement was formally signed on December 25, 2025.

Background of the Partnership

Since its launch in May 2014, Tapple has grown into Japan’s largest matchmaking app, boasting over 23 million registered users as of July 2025. The app aims not only to facilitate romantic relationships but also to contribute positively to societal issues such as declining birth rates. With a staggering 25% of couples indicating that their first meeting occurred through a dating app, the platform has become a staple for young adults seeking significant relationships.

Recognizing the changing landscape of social interactions, Tapple has previously established partnerships with several other regions and municipalities, including Saga Prefecture and Hokkaido, fostering safer use of its platform and promoting proper utilization as part of broader efforts to tackle demographic challenges.

The approach behind this partnership with Kochi includes a strong alignment in vision for creating meaningful opportunities for dating through innovative use of technology, ultimately strengthening marriage support mechanisms within the community.

Key Points of Collaboration

According to the established agreement, the two entities will focus on several initiatives, including:

1. Expansion of My Number Certification: Utilizing Japan's My Number system for reliable user identification on the app.
2. Seminars: Collaborating on educational seminars to promote safe usage of matchmaking services.
3. Distribution of Safety Guidebooks: Providing residents with resources that outline safe practices when using dating apps.
4. Coupon Distribution: Offering incentives through discount coupons for Tapple users.
5. Advisory for Local Initiatives: Providing expert advice on marriage and declining birth rate support initiatives.

Comments from Local Leaders

Kochi Prefecture's Governor, Shoji Hamada, emphasized the critical nature of addressing the population decline, which poses a significant challenge for the region’s future. He stated, “Our administration has developed strategies to foster opportunities for young people to meet and establish meaningful relationships. This partnership with Tapple is a strategic step toward enhancing those opportunities through platforms young people engage with.”

On the other hand, Tapple's CEO, Shigekazu Hiramatsu, expressed gratitude for this collaboration, reiterating the company’s commitment to addressing demographic challenges in Japan. “We are honored to partner with Kochi. Our goal is to create a safe environment for the youth of Kochi to find connections, thereby contributing to richer lives through love and marriage,” he said.

Overview of Tapple

Tapple is not just a standard matchmaking app; it is designed to connect people based on shared interests in food, movies, sports, and more. With the innovative 'Get Together' feature, users can find partners for immediate dates, enhancing the experience of meeting like-minded individuals. The app has established high safety standards, including round-the-clock monitoring, identity verification through official documents, and the implementation of AI to detect fraudulent activities swiftly.

In conclusion, the partnership between Tapple and Kochi Prefecture not only marks a proactive step towards reviving community engagement through dating but also reflects a commitment to tackling one of Japan's most pressing social issues today. As the nation grapples with declining population metrics, such collaborations hold promise for fostering a future where love and relationships flourish.