#USA #Louisville #Capture Higher Ed #Enrollment Scout #Counselor Copilot

Transforming Enrollment: Capture Higher Ed Introduces AI Innovations

In a significant step towards enhancing enrollment strategies, Capture Higher Ed, a prominent player in enrollment marketing, has unveiled two cutting-edge software solutions: Capture Enrollment Scout™ and Capture Counselor Copilot™. These products represent not just technological advancements but a commitment to improving how colleges and universities engage with prospective students.

For over 14 years, Capture Higher Ed has been at the forefront of integrating machine learning and artificial intelligence into the higher education sector. With the introduction of these two new tools, the company is not just keeping pace but leading the charge in utilizing generative AI to refine enrollment efforts. According to CEO James Butler, these innovations are tailored to augment the capabilities of enrollment teams by fostering genuine connections with students while enhancing overall efficiency.

Capture Enrollment Scout: A Personalized Student Experience

The Capture Enrollment Scout acts as an interactive website engagement tool, uniquely designed to facilitate prospective students’ journey through the enrollment process. By leveraging AI-powered chat capabilities, the Scout answers questions relating to admissions around the clock. Beyond mere queries, the tool gathers valuable insights into interactions, creating comprehensive profiles that help institutions understand their audience better.

One standout feature is the Scout's ability to adapt to individual user preferences, ensuring tailored messaging that resonates with each visitor. Institutions can personalize the interface, incorporating specific logos and branding elements to present a cohesive identity across various platforms.

Capture Counselor Copilot: Streamlining Counselor Workflows

On the other hand, the Capture Counselor Copilot is designed to empower admission counselors by automating routine tasks that typically consume a significant portion of their time. With its sophisticated AI algorithms, the Copilot identifies high-intent prospects and generates curated outreach lists, allowing counselors to prioritize their efforts on building meaningful relationships.

The Copilot does not just automate busywork; it crafts personalized communication drafts based on students’ particular interests and engagement histories, leading to timely and impactful interactions. As Morgan Logan, Director of Undergraduate Admissions, points out, removing administrative burdens enables counselors to focus more on what matters: connecting with students and families.

A Commitment to Innovation

Both of these new tools embody Capture Higher Ed’s in-depth understanding of the enrollment landscape and their dedication to equipping organizations with the necessary resources to achieve their goals. From creating online engagement to enhancing counselor productivity, the Capture Enrollment Scout and the Capture Counselor Copilot are set to redefine how institutions approach recruitment efforts, ultimately leading to improved enrollment results.

Founded in 2011, Capture Higher Ed has rapidly established itself as a trusted partner in enrollment marketing, consistently recognized for its fast growth and innovative solutions. As they continue to push the envelope with AI technology, schools partnering with Capture can expect not only to meet their enrollment targets but to foster lasting connections with their students.

For more information about Capture Higher Ed and their new AI products, visit their website.