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AHN Launches 'Tell Us' Campaign

In a proactive move aimed at transforming the conversation surrounding women's health, the Allegheny Health Network (AHN) has launched an innovative marketing campaign entitled 'Tell Us.' The primary objective of this initiative is to not only encourage women to schedule their annual OB-GYN exams but also to normalize open discussions about their health concerns. The perception of these visits is often mired in anxiety and fear, but AHN seeks to pivot this view to one of comfort and reassurance.

To accompany the launch of this campaign, AHN has introduced a unique product known as the 'panty pouch,' which serves as a designated bag for patients to securely place their undergarments prior to an exam. This thoughtful addition is designed to ease one of the lesser-discussed anxieties that often accompany OB-GYN visits. By providing a private and gender-neutral solution, AHN hopes to alleviate some of the discomfort that women may feel when visiting the clinic.

Addressing Concerns Head-On

Research has indicated that a significant number of women—around 64%—experience considerable anxiety leading up to pelvic exams. Following these appointments, it's common for women to feel various levels of worry or embarrassment. Marcia Klein-Patel, MD, PhD, the Chair of AHN Women's Institute, highlighted that this campaign intends to bring these hidden concerns into the open.

"With this campaign, we're dedicated to highlighting these issues. We want to facilitate conversations that empower patients to express their health concerns freely, with the knowledge that their voices will be heard and validated," she stated.

The 'Tell Us' initiative encompasses various forms of media, including television, social media, print, and online ads. These platforms address everyday queries related to women's health, such as the normalcy of irregular periods or frequent urination when laughing, thereby emphasizing the value of these crucial conversations.

Upcoming Innovations

Starting with the distribution of 30,000 panty pouches across 50 outpatient clinics in Western Pennsylvania, AHN takes a significant step toward enhancing the patient experience right from the beginning of their consultations. The health network is pioneering this effort, believed to be the first of its kind among healthcare providers in the United States.

Dr. Klein-Patel remarked on the importance of this simple, yet effective solution. She emphasized that AHN is committed to being thoughtful and intentional with every patient interaction.

OB-GYN wellness examinations are vital, covering topics ranging from breast health to family planning. It’s noteworthy that although the frequency of PAP smears has been updated to every three to five years for average-risk patients over 21, annual wellness exams remain crucial. These appointments typically include personal discussions with a clinician followed by a physical examination.

The Future of Women's Health at AHN

AHN Women's Institute continues to excel, managing various outpatient clinics and providing comprehensive OB-GYN services in several hospitals, including AHN West Penn, which was recently recognized by U.S. News & World Report as a top facility for OB-GYN care. The initiative is expected to encourage more women to feel comfortable seeking medical advice and support.

For women who want to learn more or schedule an appointment, they can visit AHN’s website or reach out to their helpline.

In conclusion, AHN's 'Tell Us' campaign and the introduction of the panty pouch can serve as templates for addressing anxiety related to healthcare discussions. By championing transparency, respect, and empowerment, healthcare systems can improve patient experiences and engagement, ultimately leading to better health outcomes for women across the region.