#United States #Anaheim #Vivici #ViviteinTM #Protein

Vivici Revolutionizes Dairy Protein Market with ViviteinTM BLG

Vivici, the innovative Dutch startup, has made headlines with the launch of its flagship product, ViviteinTM BLG, a groundbreaking dairy protein ingredient, making its debut in the US market. This development not only underscores the company's commitment to addressing the growing nutritional demands but also sets a new standard of protein for the future.

Understanding ViviteinTM BLG

With its production process rooted in precision fermentation, ViviteinTM BLG is derived from beta-lactoglobulin, a widely recognized dairy protein. What sets this ingredient apart is its animal-free production process, which is meticulously engineered to ensure top-notch quality and safety, having already received self-affirmed GRAS (Generally Recognized as Safe) status in the United States.

The launch of ViviteinTM BLG is timely and significant, considering the active nutrition sector is projected to reach a global value of $28.4 billion in 2023, with an 8.5% growth rate expected. This creates a ripe opportunity for Vivici to position its innovative products at the forefront of market trends.

Innovative Applications for Food and Beverage Companies

The versatility of ViviteinTM BLG opens the door to a plethora of consumer product innovations. Food and beverage companies can leverage this unique protein to create a diverse range of products, including:

• - Clear Protein Drinks: Nutrient-dense, water-based beverages that can be flavored innovatively.
• - Clean Protein Powders: Formulations designed for superior muscle-building and rapid absorption.
• - Vegan Protein Bars: Delicious, chewy snacks that resemble traditional bars made with animal-derived components while maintaining a strong nutritional profile.

Sustainability Commitment

Vivici's commitment to sustainability is apparent in its operational model. The precision fermentation technique employed achieves an astonishing reduction of resource use compared to conventional dairy protein production methods—utilizing 86% less water and generating a carbon footprint that is 68% smaller. Such eco-friendly practices resonate well with today's environmentally conscious consumers.

A Strong Foundation and Vision

Founded in 2023, Vivici aims to realize the commercial potential of dairy protein sourced from precision fermentation. Backed by leading multinational players like dsm-firmenich and Fonterra, the company combines its innovative spirit with years of expertise in ingredient applications. Stephan van Sint Fiet, CEO of Vivici, highlights the importance of quality and quantity in protein consumption among American consumers as fundamental for active lifestyles.

As the landscape of food production evolves, Vivici looks to enhance the market further by expanding its manufacturing capabilities in the US and introducing more innovative products, including ViviteinTM LF, set to launch later this year.

Experience ViviteinTM BLG at Expo West 2025

Those interested in exploring the potential of ViviteinTM BLG will have an opportunity to sample the product at Expo West 2025 in Anaheim, California, from March 4-7. Visitors can meet the Vivici team at Booth #3894, where they will engage in discussions showcasing the innovative capabilities of their flagship ingredient.

In summary, Vivici's introduction of ViviteinTM BLG heralds a new era in the protein industry—not only addressing consumer needs but also improving sustainability practices within food production. By enabling brands to deliver on greater nutritional standards, Vivici stands poised for transformative impact in the global marketplace.