Experience the Future of Lottery: Scientific Games at World Lottery Summit 2026

Discovering Innovations at the World Lottery Summit 2026

From November 9 to 12, 2026, Sydney will host the much-anticipated World Lottery Summit (WLS), attracting professionals, executives, and innovators from the global lottery industry. Scientific Games, a leading provider of lottery solutions, will showcase its latest advancements in gaming technology and services. The event promises a dynamic experience with a variety of interactive exhibits under the theme "Powering Possibilities."

The Global Gathering of Lottery Leaders

The International Convention Centre in Sydney is gearing up to welcome more than 75 countries represented by leaders, product managers, and technology experts in the lottery sector. This summit serves as a platform to discuss trends, innovations, and strategies that shape the future of gaming.

Exploring the Exhibit: Powering Possibilities

Scientific Games will highlight how their efforts focus on creating a seamless omnichannel gaming experience. Visitors will find themselves immersed in new game concepts, digital platforms, and retail technology that fosters player interactions across all channels. "Understanding players is the starting point for our innovations,” said Beth Bresnahan, Chief Communications & Brand Officer of the company. "At WLS, we demonstrate how these concepts come to life in retail and digital spaces, helping lotteries to build stronger player connections and promote responsible growth."

Interactive Instant Win Innovations

Among the innovative features displayed will be instant game products like Pop N' Paks and Advent calendars, which enhance prize detection with engaging interactive reveal opportunities. The incorporation of foil and hologram finishing along with PlayPak packaging creates new ways for players to experience instant games.

The introduction of Scratch Connect expands traditional lottery ticket gameplay into a digital realm, giving players additional entertainment options while encouraging participation in loyalty programs.

Licensed Brands and Diverse Gaming Options

Scientific Games introduces more than 100 licensed brands to the lottery world, backed by extensive market research tailored to develop multi-channel player experiences. Brands showcased at the summit will include FAST & FURIOUS, FRIDA KAHLO, MONOPOLY, and UNO, each available in various retail and digital formats. Attendees can look forward to a new MONOPOLY eInstant game from SG Studios that is set to launch.

Digital Gaming and Customer Engagement

The company’s digital gaming portfolio is available in over ten languages, featuring a variety of innovative gaming mechanics, themes, and licensed brands to cater to diverse player preferences. Employing real-time data, Scientific Games implements Customer Loyalty and CRM solutions that connect in-store and online interactions, enhancing customer relationships.

Their agency services also support these connections through creative development, production, and media campaigns, ensuring an engaging player experience.

Advancements in Retail Technology

Scientific Games is committed to assisting lotteries and retailers in expanding player options and improving the shopping experience. Their SCiQ ecosystem integrates digital menu boards, sales insights at the store level, and secure ticket issuance to modernize scratch-off ticket sales and inventory management.

Furthermore, the WAVE family of employee terminals guarantees quick and convenient service throughout the retail experience. Innovative self-service terminals powered by SCiQ offer personalized game recommendations through GameChoice, leveraging AI and advanced analytics, designed for traditional retail as well as social settings. The new digital instant win games (ScreenPlay) will showcase animated gameplay at self-service terminals, establishing avenues for expansion into new application areas.

The Industry Leader in Lottery Solutions

As the world's largest lottery gaming company, Scientific Games consistently evolves to remain at the forefront of lottery systems, digital lottery games, and player engagement. With a history of establishing trusted partnerships since 1973, they focus on continuous innovation, performance, and security, driving the industry responsibly into the future.

The World Lottery Summit 2026 promises not only to showcase the latest advancements in the lottery sector but also to foster discussions that could redefine how companies operate, innovate, and connect with players across the globe.