#Japan #Tokyo #AIR Design #AIR Connect #Galaopagos

Introduction

In the ever-evolving world of digital marketing, understanding consumer behavior is essential. Galapagos, a Tokyo-based technology company, has made significant strides in this area by enhancing its data utilization tool, AIR Connect. Recently, they introduced a novel feature named 'Content Contribution Score' to help businesses optimize their online presence and decision-making processes.

What is AIR Connect?

AIR Connect is a sophisticated data utilization tool designed to track visitor behavior on websites. With its innovative functionality, it enables companies to glean actionable insights from user interactions, leading to improved conversion rates and increased sales. The tool focuses on converting visitor data into valuable marketing analytics, which informs strategic decisions.

New Feature: Content Contribution Score

The primary addition to AIR Connect is the 'Content Contribution Score,' which provides a detailed overview of each piece of content's effectiveness in driving conversions. This feature operates through the 'Visitor Medical Record' functionality that tracks the actions of visitors who have completed a conversion. With this update, users can now score website content based on the following metrics:

• - Visitor Count (Occurrence Rate): The percentage of visitors who viewed a specific piece of content among those who converted.
• - Average Time Spent: The average time visitors spend on each piece of content.
• - Contribution Score: A unique metric calculated using a proprietary algorithm that combines visitor count and average time spent, indicating the contribution of each content piece towards conversions.

Value Offered by the New Feature

The integration of the Content Contribution Score provides several benefits:

1. Data-Driven Decision Making: By focusing on quantifiable data rather than subjective experiences, marketers can identify the LPs (Landing Pages) that contribute most to conversions and select effective additional content for improved engagement.

2. Visualization of Content Value: This feature enables users to visualize the contribution of each content piece to the conversion process, helping prioritize production and improvement efforts.

3. Fostering Common Understanding Across Teams: By sharing quantifiable scores of content performance, teams in marketing, production, and sales can form a cohesive understanding, facilitating quicker and more data-driven enhancements to their strategies.

Overview of AIR Design

AIR Design is another innovative service by Galapagos, leveraging AI to enhance and create web advertising creatives. A dedicated team of professionals, including planners and designers, collaborates closely with clients to implement substantive improvements that contribute to increased sales and profits. The service employs AI for data collection and analysis, ensuring the development of high-precision strategies.

With over 10,000 A/B tests under its belt, AIR Design boasts a solid track record of success. The tool emphasizes measuring effectiveness based on the actual contribution to sales, rather than merely tracking conversion numbers, thereby driving meaningful improvements in business outcomes.

About Galapagos

Founded in 2009, Galapagos is dedicated to harnessing technology to enhance human creativity. Their mission, 'to make people more human through processes and technology,' emphasizes the transformation they seek within the digital manufacturing industry. With services ranging from business-specific AI development to mobile app creation, Galapagos aims to lead the charge in the digital evolution.

Company Details

• - Name: Galapagos Inc.
• - Location: 8F SP Jimbocho Building, 2-14 Kanda Jimbocho, Chiyoda City, Tokyo
• - CEO: Kenta Nakahira
• - Established: March 2009
• - Capital: 50 million JPY

For more details, visit their corporate website or find out more about their employment opportunities and the AIR Connect visitor record feature.