Owen Wolff and Discount Tire Kick Off MLS All-Star Week
In a heartwarming event aimed at giving back to the community, Owen Wolff, a promising midfielder for Austin FC, partnered with Discount Tire to surprise a local youth soccer club, the North Austin Soccer Alliance, during the 2025 Major League Soccer (MLS) All-Star Week. The occasion was not only a celebration of soccer but also a reaffirmation of how businesses and sports figures can uplift their communities.
A Surprise at Practice
On a sunny Friday morning, Wolff made a special appearance at a North Austin Soccer Alliance practice session. The young footballers were in for a treat as Discount Tire generously provided much-needed new soccer equipment. The gifts included balls, pop-up goals, ball pumps, scrimmage vests, goalie gloves, and shin guards, among other essentials crucial for youth players.
What made this event unique was Wolff’s engagement with the kids. He didn't just present the gifts; he participated actively by joining the players in fun activities which included juggling contests and shootouts. The atmosphere was lively as laughter and excitement filled the field, creating unforgettable memories for the kids and reinforcing their love for soccer.
Community Engagement
Commenting on the initiative, Tom Williams, the chief experience officer at Discount Tire, expressed pride in supporting the next generation of soccer enthusiasts. He mentioned, "At Discount Tire, we're proud to support the next generation of soccer players and fans by fueling their passion for the game. It was important to all of us at Discount Tire to give back to the community in a meaningful way as Austin hosts its first MLS All-Star Week."
This engagement serves as a prime example of how corporate entities can play an integral part in community development by boosting local sports and fostering growth in youth participation.
About Owen Wolff
At just 16 years old, Owen Wolff made headlines by becoming the first homegrown player to join Austin FC's first-team roster. His journey is inspiring young soccer players in the area and beyond, making his presence at such charitable events even more impactful. Young players look up to Wolff, who represents the potential and possibilities that await them in professional soccer.
Discount Tire and MLS
Discount Tire, recognized as the official tire retailer of MLS, collaborated with prominent organizations, including Bleacher Report, to amplify their community support during Austin's special week. Throughout 2025 MLS All-Star Week, the retailer also hosted a fan-first activation in partnership with Continental Tire, showcasing their commitment to community and sportsmanship.
Highlights included the distribution of Discount Tire-branded clear drawstring bags at the Soccer Celebration and offering free air pressure check cards. When redeemed, fans received exclusive offers, such as free after-hours valet parking at their location close to Q2 Stadium, enhancing the matchday experience.
A Legacy of Commitment
Founded in 1960, Discount Tire has established itself as a leading independent retailer in the tire industry, serving over 1,200 locations across 39 states. The company prioritizes customer satisfaction and embodies community spirit through initiatives like these.
As the celebration of the MLS All-Star Week unfolds, Wolff and Discount Tire exemplify how sports and community engagement go hand in hand. Their efforts are a reminder that giving back is as much part of the game as the match itself, inspiring the next generation of soccer players to follow their dreams while staying grounded in their communities.
For more information about Discount Tire and their services, visit
discounttire.com, and for updates on MLS All-Star Week events, check
mlssoccer.com/austin.