#USA #Miami #Hispanic Community #Sedano's Supermarkets #Fútbol Celebrations

Sedano's Supermarkets Launches Unique Campaign

As the summer of 2026 unfolds, Miami gears up for one of the largest football celebrations in the world. In this vibrant atmosphere, Sedano's Supermarkets is unveiling its latest campaign titled "Where Superstitions Are Born". This initiative is centered on the rich traditions, beloved foods, and time-honored rituals that unite football fans, particularly from Hispanic communities, during the highly anticipated match seasons.

Sedano's, recognized as a leading Hispanic grocery chain in the United States, aims to position itself as the go-to supermarket for families and friends who plan to gather and celebrate these thrilling games from the comfort of their homes. The campaign hilariously emphasizes the superstitions that football fans often hold dear, showcasing how little customs — from wearing lucky jerseys to preparing specific snacks before the matches — are integral to enhancing the viewing experience.

With several international matches taking place in Miami this summer, Sedano's Supermarkets has geared up various promotional activities to engage customers. The campaign spotlights well-known brands like Bauducco®, Coca-Cola®, and Totino's®, making it a complete package for game day needs.

The integrated marketing effort will span multiple platforms, including television, radio, social media, digital channels, in-store merchandising, and local activations across Southern Florida. One exciting aspect involves a partnership with Golazo, a popular radio program, to host a series of fan celebrations in Sedano's stores leading up to and during the active months of June and July. These family-centric events will feature live radio broadcasting, exciting football-themed games, food tastings, non-alcoholic beverage samplings, and giveaways, fostering a joyful community spirit among fans.

Moreover, with the support of Stella Artois, a sponsor of the FIFA World Cup 2026™, visitors aged 21 and over will have the chance to enter a drawing for two tickets to a match in Miami simply by visiting specific Sedano's locations during designated dates. Additional prizes include Stella Artois products, football jerseys, gift cards to Sedano's, and branded merchandise.

Javier Herrán, the Chief Marketing Officer of Sedano's Supermarkets, expressed that football festivities resonate deeply within the community, evoking strong emotions and personal connections among families and friends. He asserted, “These occasions allow people to bond over food, culture, and tradition. With this campaign, we aim to celebrate the joy, passion, and superstitions that make every match memorable while reminding customers that Sedano's is here to make every gathering easy, affordable, and unforgettable.”

In addition to exciting events, Sedano's will continue to offer inspiration for game day gatherings through recipe ideas and practical tips to help customers prepare for various celebrations throughout the summer. Upcoming Golazo events are scheduled at different Sedano's locations, including:

• - Sedano's — 14655 SW 56th Street, Miami — June 13, 11 a.m. – 2 p.m.
• - Sedano's — 18600 NW 87th Ave, Hialeah — June 20, 11 a.m. – 2 p.m.
• - Sedano's — 14524 SW 8th St, Miami — June 27, 11 a.m. – 2 p.m.
• - Sedano's — 8601 Bird Rd, Miami — July 11, 11 a.m. – 2 p.m.

Founded in 1962 by the Herrán and Guerra families, Sedano's Supermarkets has established itself as a significant player in the independent supermarket scene across the United States, boasting 32 stores and over 3,000 employees across Miami-Dade, Broward, Orange, and Osceola counties. As the largest independent Hispanic grocery chain in the country, Sedano's is known for its dedication to excellent customer service, a diverse range of ethnic products, and competitive pricing. For more information about the ongoing campaign and events, please visit Sedanos.com or follow Sedano's on social media platforms like Facebook, X, and Instagram.