In an impressive display of recognition, the sensitive skin brand DECENCIA has achieved a remarkable milestone in the first half of 2025, garnering a record-breaking 20 awards in various best cosmetics categories. This achievement marks a significant moment as the company celebrates its 18th anniversary and gears up for its 20th anniversary next year.
Leading this success is the newly launched DECENCIA Bright Lift Cream, which debuted on January 30, 2025. This product stands as a centerpiece of DECENCIA’s flagship series, having undergone a significant renewal after eight years. The cream not only showcases the brand's commitment to quality but has also earned an impressive 15 awards on its own, reaffirming its position in the competitive skincare market.
The strategic promotional efforts behind the Bright Lift Cream are credited for its exceptional recognition, bringing renewed attention to the entire DECENCIA product line. Among the notable awards, the cream received the top place in the MAQUIA Brightening and UV Grand Prix for products suitable for sensitive skin, while also securing accolades in multiple other categories including moisturizing and skincare.
Alongside the Bright Lift Cream, DECENCIA's complementary products have also received praise. The Bright Lift Lotion and the Wrinkle O/L Concentrate are among those recognized for their efficacy in providing targeted skincare solutions. This holistic approach reinforces the brand’s ethos of offering sensibly formulated products that cater to the unique needs of sensitive skin.
Since its establishment in 2007, DECENCIA has continuously evolved its product offerings, ensuring that they meet the aesthetic and functional needs of its customers. The brand's dedication to combating skin issues faced by sensitive skin sufferers has established a loyal customer base, who have embraced its innovative skincare solutions. With a focus on e-commerce and physical retail through 12 At-Cosme stores, DECENCIA aims to reach and support an ever-growing number of customers.
The accolades received between January 1 and June 30, 2025, signify a turning point for DECENCIA as it looks ahead to solidifying its legacy in the skincare realm. As the brand prepares to celebrate its 20th anniversary, it reflects on the journey of growth and innovation that has brought it to this pinnacle of success.
With a clear vision to eliminate "skin unfairness," DECENCIA emphasizes the importance of both aesthetic pleasure and skin health, raising the standard of skincare that addresses the concerns of those with sensitive skin. The brand's commitment to quality and its customers remains unwavering, making it a household name among skincare enthusiasts.
Learn more about the DECENCIA product line and their commitment to sensitive skincare by visiting their
official site or calling their customer center at 0120-714-115.
Overall, DECENCIA's recent achievements not only highlight the excellence of its products but also serve as an inspiration in the beauty industry for brands aiming to create impactful solutions for sensitive skin. With a robust foundation and an eye toward future innovations, DECENCIA is truly a standout in the realm of skincare.